Hybrid Sales Consultant

About the job

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari – Milano N.V. have been listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Company: Campari South Africa (PTY) Ltd

Job Title: Sales Executive – Hybrid (On Trade and Off Trade)

Job Location: Cape Town (West Coast and Surrounding Areas)

Reports to: Team Manager Off Trade

Organizational Layer (global, regional, or local): Local

General Description Of The Role

Campari Group is one of the top international players in the Premium Spirits Category. In South Africa, we are further developing our already solid market presence, founded on the Premium Vodka Market Leader, SKYY, and on the expanded portfolio of Cinzano Vermouth, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Bisquit Cognac, Espolon, Aperol, Campari, Appleton Rum.

The Sales Executive position is a key role in the local commercial team within the Inland Region and will be responsible for managing and influencing key performance indicators and driving volume and market share through the sales force.

Trade Management

• Identified and implemented new business opportunities.
• Optimized customer services.
• Formulation of account reviews and plans.
• Manage and maintain assets.
• Plan, execute and attend promotions and activations.
• Monitor competitor trends.
• Grow menu listing percentages of the brand portfolio.
• Build and maintain customer relationships.
• Increase the brands’ visibility in venues and outlets as per the guidelines.
• Anticipate customer needs and develop solutions to meet those needs.
• Brief and train promoters on the brand guidelines.
• Monitor sales and depletions for the on-trade and off-trade market.

Key Performance Indicators

• Customer database built & maintained.
• Call schedules developed & maintained.
• Daily/weekly/monthly planning.
• Market potential opportunities identified, prioritized, actioned & tracked (Volume targets /
• Market Share / In-trade execution).
• Promotions, Campaigns, & POSM planned, deployed & tracked.
• Key Customers are seen as per call schedules
• Call execution & order objectives met.
• Additional opportunities were identified, and appropriate action was taken.
• Competitor activities monitored and actioned against.
• Customer negotiations are conducted as required.
• Information systems/tools fully utilized, Sales Force Automation
• Authenticity and currency of information maintained.
• Information security is maintained in accordance with the Company’s Information Protection Policy.
• KPI progress maintained.
• Expenditure controlled within budget.
• Reports generated, analyzed, actioned & tracked.

Relationship Building

• Customer service ethos implemented.
• Customer relationships are managed and leveraged.
• Third-party relationships optimized.
• Corporate image maintained.
• Maintain customer needs by solution-orientated
• Sales standards maintained.

Key Relationships

• Internal: Trade Marketing; Marketing; Finance
• External: 3rd Party Agencies

Skills, Experience, And Education

Knowledge:

• Sales/Marketing principles and practices
• Tailored sales procedure principles
• Manage execution standards
• Knowledge of the liquor industry, particularly On-Trade and Off-Trade

Attributes:

• Able to build positive relationships
• Ability to plan, negotiate, and execute pouring contracts
• Team player who can work independently
• Presentation Skills
• Self-Management Skills
• Assertiveness
• Attention to details
• High energy levels and drive
• The ability to deliver results, overcome difficulties, anticipate the future of the business/work, and drive change.
• The ability to find, implement, and disseminate a culture of innovative solutions.
• The ability to put himself/herself in the “consumer* / clients*’ shoes,” understanding their current needs and anticipating future ones.
• The ability to make effective decisions balancing market, products, financial, and organizational issues.
• Travel: 80%

Qualification & Experience:

• Matric and completed 3-year sales/marketing qualification would be advantageous
• 3 years of relevant FMCG experience in sales and marketing
• Experienced driver with a Code 08.
• Experience and knowledge of Formal On and Off

Our commitment to Diversity & Inclusion:

At Campari Group, we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge, and experience, not because of any confidential, proprietary, or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary, or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third-party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider or agree to payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Hybrid Sales Consultant