Website VAConnect
Virtual Assistant (Sales & Customer Service)
Full-Time | Remote (South Africa-based)
Working Hours: 9:00am – 5:00pm UK Time (30-minute lunch break)
About the Role
Our client is a UK-based catering company who is seeking a proactive and customer-focused Virtual Assistant to support both sales and customer service functions.
This fully remote role is ideal for someone who thrives in a fast-paced environment, enjoys engaging with customers, and can confidently balance revenue-generating activities with delivering exceptional customer support. You will play a key role in managing the full customer journey — from initial enquiry through to post-service follow-up.
Key Responsibilities
Sales Support
Engage with potential customers via email, phone, and online enquiries (including website leads)
Identify customer needs and recommend suitable catering solutions
Convert leads into confirmed bookings
Meet or exceed individual and team sales targets
Upsell and cross-sell services where appropriate
Maintain up-to-date knowledge of services, menus, and promotions
Customer Service
Respond to customer enquiries in a timely, professional manner
Handle complaints and resolve issues effectively and empathetically
Process orders, amendments, and cancellations accurately
Maintain detailed and accurate customer records
Conduct follow-ups to ensure customer satisfaction and retention
Key Performance Indicators (KPIs)
Sales conversion rate
Revenue generated
Weekly sales performance against targets
Customer satisfaction scores
Customer retention and repeat business
Skills & Competencies
Excellent written and verbal communication skills
Strong interpersonal and relationship-building ability
Active listening and problem-solving skills
Sales-driven with a customer-first mindset
Ability to multitask and manage competing priorities
High level of emotional intelligence and resilience under pressure
Tools & Systems
CRM system (bespoke platform)
Customer support platforms (email, phone, live chat)
Internal communication and task management tools
Working Relationships
Sales team
Customer support team
Operations and logistics teams
Management
What We’re Looking For
A proactive, solution-oriented individual who takes ownership
Someone who can confidently manage both sales and service responsibilities
Strong attention to detail and organisational skills
Ability to work independently while remaining a team player
A commitment to delivering an excellent customer experience at every touchpoint
What’s in It for You
Opportunity to work with a growing UK-based catering business
Fully remote role based in South Africa
Exposure to both sales and operations within a dynamic environment
Potential for growth as the role evolves
Sales and Customer Service
We are quite unique in the fact that we don’t only match skills and interests, we have a strong focus on personality as well. We know to succeed in the long term, you and your client should match in personality as well. You should get along with your new client and their team. We are a team first agency. We focus on creating a unusually tight-knit team bond, even though you are remote, you never loose the camaraderie of a supporting team. We developed our very own VAVarsity to further upskill you in aspects to help you become the one of #WorldsGreatest VA’s. The founders and directors actively coach and mentor all VA’s where you feel the need and in areas you want to improve, they are all about continued improvement, and with their vast business backgrounds they have a wealth of wisdom to share. It is all about you. #YourSuccessIsOurSuccess