Customer Relationship Marketing Lead


  • Full Time


  • Full Time


As Customer Relationship Marketing Lead you will be accountable for leading and taking responsibility for the overall strategy formulation and execution of the Customer Relationship Marketing function across JUMO’s African markets. As a technology and data platform with mobile as our delivery channel, the CRM Lead assesses and drives the strategic development of measurement frameworks, channels, systems, and tools that enable success for the function. You will report to the Head of Strategic Delivery.

You will

Oversee the direct marketing efforts across markets, including strategy formulation, systems and data optimisation, segmentation, execution and reporting.
Lead the team in strategy development for new and existing products and markets using through-the-line channels (SMS, digital, social media, etc.) as relevant.
Implement measurement frameworks to assess, optimise and prove customer value management and portfolio contribution.
Lead the function in increasing customer acquisition and retention numbers through continuous improvements, conversion testing and campaign performance analysis.
Define the data and systems needs of the CRM team and drive the optimisation and automation of data processes and capabilities.
Lead and support the team, optimising ways of working, and building the operations, capability, systems and cross-functional relationships that enable customer value management.

You will need

Minimum of 10+ years in relevant roles which include significant direct marketing, CRM and/or CVM experience
Experience working in technology or financial services businesses
Proven commercial acumen and strategy development experience
Experience leading a team of specialists in a fast-paced environment
Knowledge and experience of statistical tools and techniques
Understanding of behavioural science and experience incorporating customer research and insights into campaign execution beneficial
Experience in emerging markets


Ability to process and navigate detailed information within a complex environment, whilst building toward a long-term vision.
Ability to manage multiple priorities simultaneously in a fast-paced environment.
Ability to work cross-functional and recognise interdependencies across projects & teams.
Focused on leveraging a proactive, solution-oriented approach.
Strong attention to detail is required in this nuanced role.
High level of business acumen and ability to present and communicate across all organisational levels.
Ability to interface with technical teams and translate functional requirements into data or technical briefs.
Strong communication, influencing and presentation skills.
Excellent project management and organisational skills.
High level of emotional intelligence and social awareness.

We ask a lot of each other at JUMO, but we give a lot too.

You will love

Collaborating with smart, engaging people in an inspiring work environment
Working as one team towards our goal of financial inclusion
Growing and learning continuously, with loads of encouragement and support
Boldly taking risks as we navigate new challenges
Flexible work practices enabling your best delivery
Being autonomous and empowered to lead
A stack of leading-edge technologies

Remote First

This position is based in South Africa. We operate a remote first working approach, where working remotely is our default way of working. Our environment is designed to foster innovation and enable collaboration. We have co-working spaces available in Cape Town for collaboration and connection and for those who value and want to work out of an office. You have flexibility where to work from, as long as you are set up to work remotely and have access to data with a strong and reliable connection as we value online facetime for collaboration at JUMO.

Diversity and Inclusion

At JUMO, we firmly believe that diversity strengthens our teams. We are dedicated to fostering an inclusive recruitment process that cultivates an environment where all individuals can be authentic, collaborate, and thrive.

Customer Relationship Marketing Lead

JUMO is a financial technology company that partners with banks, MNOs and other e-commerce players to deliver progressive financial choices to customers in emerging markets across Africa and Asia. At JUMO we connect people to opportunities. Two billion people worldwide have limited access to formal financial services such as borrowing and saving. We’ve built a large-scale, multi-sided technology platform and designed progressive financial choices to reach them. We use their digital footprint to create a financial identity using only behavioural data. Our customers are in emerging markets across Africa and Asia. Most of them are micro and small to medium enterprises who need instant access to finance so they can grow and invest. So far we’ve served more than 10 million customers and disbursed over 40 million loans – and the numbers are rising daily.

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