Senior Account Based Marketing Specialist

Hi, I’m Genevieve Moodley, your Recruiter and guide to joining CSG. At CSG, you’re more than your resume. We want your diverse perspective and unique background to help us enrich the work we do together. We believe that by channeling the power of all, we make ordinary customer and employee experience extraordinary. Channel the power of YOU and begin the journey to becoming a CSGer.

What you’ll do

• You will report to the Director of Account-based Marketing
• You will execute account-based marketing campaigns and programmes that drive revenue opportunities within specific target accounts across priority industry verticals within assigned regions and Client Business Units (CBUs).
• You will Partner with Strategic Solution Unit and Global Marketing teams to identify and implement CSG’s target account strategy.
• You will monitor account and contact engagement and proactively engage with Global
• Marketing, GTM and Revenue Operations teams to coordinate, communicate, track and optimize the impact of lead flow and marketing activity successes.
• You will execute a comprehensive plan across Sales and Marketing to align key business priorities, account priorities and desired outcomes.
• You will collaborate with Client Business Unit, Strategic Solution Unit and Global Marketing teams to execute multi-channel ABM campaigns and programs to penetrate named target accounts.
• You will develop and tailor content, campaigns and programs based on account strategy in partnership with cross-functional marketing teams and third party agencies.
• You will execute high-touch 1:1, 1:few and 1:many marketing initiatives to meet pipeline requirements within determined set of target accounts within assigned region(s) and CBU(s).

You should have

Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t meet all the criteria. Remember, you are not solely your resume. Give your transferable skills the chance to tell the full story. Channel the power of YOU and apply to explore the possibility we’re the perfect fit.

• Experience creating and implementing demand-generation programs supporting tech industries or enterprise sales
• Familiarity with marketing technology platforms (e.g. Demand base, Salesforce, Pardot, Terminus, Asana).
• Familiarity with enterprise B2B software and solutions
• 3+ years’ experience in B2B marketing; preferably B2B technology marketing experience.
• Outstanding written, verbal and online marketing communications
• Must be able to travel internationally and domestically (dependent upon location of the role) up to 10% of the time.

Who will love this job?

• A trusted team player – you know how to connect and communicate with your audience(s) around the world and create safe environments to voice diverse opinions, foster diversity and belonging and, above all treat people with respect
• A growth driver – you have a mindset that anticipates and adapts to changing needs and can bring partners together to contribute and work toward a shared vision
• A game changer – you dream big and push the limits of what’s possible to improve for yourself and others
• A leader – you excel leading your own projects and produce impactful outcomes while dedicating time to mentor those around you to help them grow
• A strategist – you’re curious and find inventive ways to implement ideas that lead to business simplification outcomes and solutions

Perks & Benefits

• Work from home, in-office, or hybrid
• Emotional and mental well-being support
• Education assistance
• And so much more!

Our Story

CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use, and pay for the services they value most. For over 40 years, our technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy.

By channeling the power of all, we make ordinary customer and employee experiences extraordinary. Our people [CSGers] are good people who are committed to doing good work. We’re high on respect and low on ego, making us an easy company to do business with and a best place to work. We cultivate a culture based on integrity, innovation and impact across all our locations, so our people show up as the most authentic version of themselves and can work together to build a more future-ready world. Learn more

Senior Account Based Marketing Specialist