ARMA Agency
ARMA Agency
ARMA Agency
Google Ads & Local Services Ads Specialist
Full-time | Remote
ARMA Agency is looking for a hands-on Google Ads and Local Services Ads specialist to manage local lead-generation campaigns for U.S. home-service businesses.
Our clients include roofing, HVAC, plumbing, electrical, insulation, and painting companies. We work toward defined lead-volume and cost-per-lead commitments, so this role requires someone who can take direct ownership of several accounts and produce measurable results.
What you will be responsible for
Build, manage, and optimize Google Search campaigns across several client accounts.
Manage budgets, bidding, keywords, search terms, negative keywords, assets, and campaign testing.
Set up precise local targeting using cities, ZIP codes, radius targeting, and location exclusions.
Manage Local Services Ads, including service areas, job types, budgets, bidding, lead inboxes, responsiveness, reviews, reporting, and lead-credit workflows.
Monitor campaign pacing against agreed lead-volume and CPL targets.
Review calls and form submissions to separate qualified leads from poor-quality enquiries.
Maintain accurate conversion and call tracking.
Provide clear updates on spend, lead volume, CPL, lead quality, risks, and next actions.
Support Meta lead-generation campaigns when relevant.
What you need
Recent hands-on experience personally managing Google Ads accounts.
Experience running local lead-generation campaigns for U.S. businesses.
A strong understanding of metro, ZIP, radius, and exclusion-based targeting.
Experience managing accounts against defined lead-volume or CPL targets.
Practical, hands-on experience with Local Services Ads.
The ability to provide specific performance numbers, including monthly budget, lead volume, CPL, niche, and time period.
Knowledge of conversion tracking, call recordings, and offline conversion imports.
Strong spoken and written English.
The ability to manage several client accounts efficiently and communicate with a U.S.-based team daily.
This position is for a hands-on local lead-generation specialist. E-commerce-only, general social-media, or coordination-only experience will not be sufficient.
Strong advantages
U.S. home-services experience, particularly roofing, HVAC, plumbing, electrical, insulation, or painting.
CallRail, WhatConverts, or Google forwarding-number experience.
GoHighLevel or a similar CRM.
Google Business Profile or Maps optimization.
Experience using Claude or other AI tools responsibly for research, analysis, ad-copy development, or reporting.
Compensation and working arrangement
$2,000–$3,000 USD per month, depending on relevant experience and demonstrated results.
Full-time remote position.
Open to candidates worldwide.
Daily communication and reliable overlap with the U.S.-based team are required.
We are hiring immediately and reviewing qualified applications as they arrive.
How to apply
Please submit your resume and portfolio
We’re hiring immediately and reviewing qualified candidates as they apply.
Google Ads & Local Services Ads (LSA) Specialist
ARMA Agency is a U.S.-based performance marketing agency that helps local home-service businesses generate qualified leads. We work with roofing, HVAC, plumbing, electrical, insulation, painting, and related businesses. Our small, focused team values ownership, clear communication, efficient execution, and measurable results. Because we commit to defined lead outcomes for our clients, every team member plays a direct role in improving campaign performance and supporting sustainable client growth.