Taslynn Maart

Account Manager

EDUCATION
Bachelor of Arts in Communications and Psychology, Varsity College, 2019.

PROFESSIONAL TRAINING AND CERTICATES
Digital Marketing Certification, Google, 2021.
Digital Marketing, Inscape Education Group, 2020.
Digital Marketing Mastery, Udemy.com, 2020.
Social Media Marketing, IMM (Institute of Marketing Management), 2018.

Previous Experience:
INKFISH Digital Marketing (Remote).  07/2021 – 09/2023

Account Manager

· Managed a team of 3, trained 5 apprentices on WordPress, writing briefs, reviewing blogs, social media captions and editing content for web including newsletters.

· Perform administrative duties across all international accounts and kept management informed on all the proceedings while working on INKFISH account.

· Ensure informed and accurate decision making by compiling monthly reports using google analytics results to measure unique page views, bounce rate and landing page stats to expand/adjust monthly goals.

· Developed strategies on digital marketing and social media to create well researched content, timeous and regular uploads and posting.

· Implement a posting schedule to ensure regular posting on social media and manage social media platforms including LinkedIn Business Page, Facebook Business Page, Twitter, Instagram and Mailchimp.

· Created mail chimp account, edited newsletters, blogs, social media posts and proofreading blogs received from the social media team.

ToughLove SA – Non-Profit    05/2021 – 07/2021

Copywriter and Social Media Manager

· Created content plan and wrote social media copy that aligned with the company’s brand personality and goals.

·  Ensured regular posting and scheduling of posts an average of 3-4 times a day and managed facebook account of 13k followers and reviewed social stats by continuous evaluation of optimal posting times and updated copy based on performance.

· Increased engagement through online interaction, increasing traffic visitors and responded to the community on behalf of ToughLove.

· Created social media templates for posting, using primary colours with Canva and sourced images for the templates.