Lario Cloete

Marketing Specialist

PROFILE SUMMARY:

I am a versatile professional with a strong foundation in marketing operations,
complemented by hands-on experience in administrative and safety principles
within the mining sector. I coordinated administrative and clerical functions,
showcasing diligent organizational abilities. Proven ability to adapt to diverse
responsibilities and deliver tangible results in dynamic environments.

WORK EXPERIENCE

NTT Ltd, Johannesburg | July 2021 – March 2022
MARKETING SPECIALIST

– Instrumental in effectively managing vendor funding, ensuring optimal utilisation of allocated resources to support marketing initiatives.
– Proficient in developing and presenting detailed monthly budget reports, providing stakeholders with a transparent overview of financial allocations and expenditures.
– Successfully oversaw the management of website retainers.
– Assisted with the rebranding of marketing collateral, ensuring alignment with brand guidelines and market trends.
– Played an essential role in sales enablement initiatives, that empowered the sales team to engage effectively with prospects and customers.
– Collaborated closely with the marketing team in planning and organizing a diverse range of events, including product launches, conferences, and promotional activities.

Dimension Data, Johannesburg | April 2020- June 2021
MARKETING SPECIALIST

– Effectively managing vendor funding, ensuring optimal utilisation of allocated resources to support marketing initiatives.
– Assisted with the rebranding of marketing collateral, ensuring alignment with brand guidelines and market trends.
– Played an essential role in sales enablement initiatives that empowered the sales team to engage effectively with prospects and customers.
– Collaborated closely with the marketing team in planning and organising a diverse range of events, including product launches, conferences, and promotional activities.

Internet Solutions, Johannesburg | April 2018 – March 2020
MARKETING SPECIALIST

– Management of marketing tools to align with organisational goals and improve team efficiency.
– Executed a comprehensive Customer Experience (CX) and Voice of the Customer Programme to gather valuable insights through implementation of surveys to collect customer opinions.
– Analysed customer feedback data to identify trends and areas for improvement and communicated findings to relevant teams and stakeholders, fostering a customer-centric culture within the organization.
– Collaborated closely with the marketing team in planning and organising a diverse range of events, including product launches, conferences, and promotional activities.
– Coordinated Internal Communications utilising the Mailchimp application to enhance communication efficiency and utilising analytics tool to measure the effectiveness of email communications.

Internet Solutions, Johannesburg | April 2009 – March 2018
CLIENT EXPERIENCE (CX) LIAISON

– Developed, executed and managed a comprehensive Customer Experience (CX) and Voice of the Customer Programme to gather valuable insights through implementation of surveys to collect customer opinions.
– Analysed customer feedback data to identify trends and areas for improvement.
– Reported findings to relevant teams and stakeholders, fostering a customer-centric culture within the organization.
– Spearheaded quality assurance initiatives for the Voice of Customer program, ensuring that customer feedback processes were consistently applied across various touchpoints.

Internet Solutions, Johannesburg | March 2008 – March 2009
CALL CENTRE AGENT

– Provided a professional and efficient first point of contact between customers and the company.
– Managed inbound calls within agreed service levels, ensuring prompt and effective communication.
– Assigned inbound email requests in the CRM system.
– Ensured accurate logging of all service requests in the CRM system for comprehensive record-keeping.
– Verified and updated client details in real time, maintaining accurate and up-to-date information.
– Utilised the CRM system for effective client data management and organization.
– Compiled monthly team reports, providing a comprehensive overview of team performance and metrics.

De Beers Finsch Mine, Lime Acres| June 2001 – December 2006
TYPIST CLERK

– Coordinated and administered all clerical functions for the Metallurgical Training Department.
– Ensured smooth operations and organised administrative processes within the department.
– Compiled training documentation adhering to the MQA Unit Standards, maintaining compliance with industry standards.
– Arranged and hosted training workshops for the review of training manuals, contributing to the continuous improvement of training materials.
– Compiled induction documentation, streamlining the onboarding process for new employees.
– Obtained the Plan and Conduct Assessment of Learning Outcomes qualification at NQF Level 5
– Served as the Department Safety Representative, emphasising the importance of safety within the workplace.

SKILLS

– Mailchimp
– HubSpot Form Management
– MS Word
– MS Excel
– Budget Management
– Mailchimp
– Voice of the Client/Medallia/inQuba
– Captions/Transcribing Compiling
– Reports
– Inbound Marketing
– Trello
– Salesforce
– ServiceNow
– Plan and Conduct Assessment of
– Learning Outcomes qualification at NQF Level 5

LANGUAGES (speak, read and write)

– English
– Afrikaans

EDUCATION

CTI – COMPUTER TRAININGINSTITUTE | 2007 – 2008

Comprehensive Programming (5 modules left)
– Computer Literacy
– Processing and Logic Concepts
– Program Design
– Software Engineering
– Relational Database Modelling & Design
– SQL Server 2000
– C# A Unit 1

NORTHERN CAPE TECHNICALCOLLEGE | 1999 – 2002

– Introductory Computer Practice N4
– Computer Practice N4
– Computer Practice N5
– Computer Practice N6

DANIELSKUIL HIGH SCHOOL

– Matric 1998