Website XP Strategy
Role Description
We are seeking a highly motivated and results-oriented Amazon PPC Specialist to join our growing team. In this role, you will play a crucial part in driving revenue growth for our clients by developing and executing winning Amazon PPC campaigns. You will work closely with our clients to understand their business goals and translate them into successful advertising strategies.
Responsibilities:
- Manage and optimize Amazon PPC campaigns across all major ad types (Sponsored Products, Sponsored Brands, Sponsored Display) for multiple clients, driving revenue growth and achieving client objectives.
- Conduct in-depth keyword research, competitor analysis, and market research to identify profitable opportunities.
- Optimize campaigns continuously by analyzing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
- Manage campaign budgets effectively, ensuring maximum ROI and profitability, achieving client-defined goals.
- Stay abreast of the latest Amazon advertising updates, best practices, and industry trends.
- Implement A/B testing and other optimization techniques to improve campaign performance.
- Generate comprehensive reports and provide actionable insights to clients on campaign performance.
- Collaborate effectively with other team members, including account managers, marketing specialists, and client success managers.
- Assist with the development of Amazon Posts and other brand-building initiatives on the Amazon platform.
- Develop advertising sales forecasts to assist clients with strategic planning and budgeting decisions.
Qualifications:
- 3+ years of hands-on experience managing Amazon PPC campaigns.
- Proven track record of success in driving revenue growth through Amazon advertising.
- Advanced Excel skills and strong analytical abilities to analyze campaign performance data, identify key trends, and generate insightful reports.
- Strong analytical and problem-solving skills with the ability to analyze data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills with the ability to effectively communicate complex information to both technical and non-technical audiences.
- Proficiency in using Amazon Advertising Console and other relevant PPC management tools (e.g., Helium 10, Sellics, Merchant Spring, Data Dive, Pacvue, etc.).
- Experience with Amazon Vendor Central, Walmart Advertising, and other international marketplaces (UK, EU, Canada) is a plus.
- Experience with project management tools (e.g., ClickUp, Trello, Asana) is preferred.
- Experience handling multiple accounts is strongly preferred
Technical Requirements:
- Strong Internet connection/wifi and a backup internet provider
- Camera and microphone (noise-canceling)
- Please indicate your resume or portfolio link in your application, along with your email, or find our website as well
PPC Advertising Specialist
We are XP Strategy, an Amazon-focused consulting team founded by Abe C. Chomali. With three decades of experience selling on various marketplaces, including Amazon and Google, we bring extensive expertise in eCommerce. Our knowledge spans nearly every aspect of selling on Amazon, as well as general business management issues. We strive to help eCommerce businesses reach the next level of success.