Social Media Marketing Specialist

About the job
Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Social Media Specialist manages the social media presence for a portfolio of restoration clients, building and scheduling content, maintaining platform health, and making sure clients show up consistently and professionally across their channels.

The person in this seat thinks strategically about what social media is supposed to do for each client, researches trends, and brings real creativity to an industry that does not always make it easy. Like the rest of the Content Team, this role manages multiple clients simultaneously, so strong time management and the ability to prioritize across a busy workload are essential.

We do not expect perfection. Social media is fast-moving and visible, and things will occasionally go sideways. What we do expect is accountability, proactivity, and a mindset that is always learning and improving. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them, not as a shortcut, but as a way to do better work.

—

Key ResponsibilitiesSocial Media Management & Content CreationBuild monthly content calendars at least one month in advance across all active clients
Research client industries, audience trends, and platform best practices before building content — good social starts with understanding the client and their market
Write captions and copy for social posts including relevant hashtags across platforms
Design social graphics and visual assets using Canva or similar tools, ranging from simple post graphics to branded templates
Select and source images to accompany posts, whether client-provided, stock photography, or AI-generated when neither is available
Perform basic photo and video edits including logo placement, image swaps, removing sensitive information, and similar tasks
Upload and manage video content across client channels
Stay current on social media trends, platform algorithm changes, and emerging formats, and bring relevant insights back to the team and into client content

Platform Health & AdministrationManage and post content across Facebook, Instagram, LinkedIn, and Google Business Profile (GBP)
Set up new traditional social media channels for clients as needed including Facebook, Instagram, and LinkedIn
Monitor client social channels regularly and flag anything that needs attention
Troubleshoot social media and business manager access issues
Reconnect disconnected platforms and resolve scheduling tool issues as needed
Onboard and offboard clients from social platforms and the scheduling tool

Cross-Team Collaboration & SupportWork closely with the Content Marketing Specialist and SEO team to ensure social content is aligned with broader strategy
Support the CS team by contributing social media strategy ideas for at-risk clients or upsell conversations, and helping them feel confident communicating the value of social media to clients
Contribute to Vinnie Mac’s own brand social presence, applying the same strategic mindset to how we show up as an agency

Cross-Team Collaboration & SupportFollow department SOPs and QA checklists consistently and flag gaps when you spot them
Keep ClickUp tasks, statuses, and timelines current across all active clients
Contribute to improving templates, documentation, and workflows as the team grows

—

What Success Looks LikeThe Social Media Specialist is successful when:

Client social calendars are built, scheduled, and running without gaps or errors
Content going out is on-brand, visually clean, and specific to each client, not generic
Platform issues are caught and resolved quickly before clients notice
The CS team feels supported and equipped to talk confidently about the value of social media
AI tools are being used to elevate quality and consistency, not just move faster
Mistakes are owned quickly, learned from, and do not repeat

—

RequirementsSocial Media & Marketing Skills (required)2+ years of experience in social media management or a related field
Thinks strategically about what social media is supposed to accomplish, not just what to post
Strong research instincts: you understand the client’s industry and audience before you start building content
Good writing instincts: you can write clear, engaging copy across different brand voices and platforms
Comfortable selecting and sourcing images, including stock photography and AI image generation when needed
Stays current on platform changes, algorithm updates, and emerging social trends

Technical & Operational SkillsExperience with social media scheduling tools and platform management
Comfortable with basic photo and video editing using Canva or similar tools
Comfortable in ClickUp, Slack, and Google Suite
Hands-on experience with AI tools for content creation and a genuine interest in learning new ones
Own your task queue: keep statuses, due dates, and priorities current without needing reminders, and proactively flag anything at risk before it becomes a problem
Strong time management and prioritization skills across a multi-client workload

Soft Skills Self-directed and accountable: you manage your workload without being chased and own your mistakes when they happen
Creative stamina: you can create content for similar industries week after week and still bring something fresh to each client
Collaborative by nature: you work well with the Content, SEO, and CS teams and make the people around you better
Curious and adaptable: platforms shift constantly and you stay connected to those changes
Positive and solutions-oriented when briefs are vague, clients are tricky, or a platform decides to have a bad day

Bonus ExperiencePrior experience in a marketing agency or social media management role
Knowledge of restoration, home services, or contractor industries
Familiarity with ContentStudio, Hootsuite, or similar scheduling platforms
Basic video editing experience beyond simple Canva edits
Experience with AI image generation tools

—

Compensation & BenefitsSalary based on experience + growth/performance-based increases
Full-time (40 hrs/week), fully remote position
2 weeks paid vacation + paid US holidays + sick leave
Bereavement / Parental Leave policies
Flexible working hours with overlap during Central Time business hours
Professional development, mentorship from manager
Career growth potential as the company scales

Social Media Marketing Specialist