Inbound Marketing Specialist

As an Inbound Marketing Specialist at Velocity, you will be an essential part of the marketing team in identifying new opportunities and optimizing content strategies.

Non-negotiable requirements:

Proficiency in marketing automation and CRM software
Minimum of 4 years experience in a similar role
HubSpot inbound marketing certification
Google Certification
Knowledge of building out workflows and defining funnels
Extensive PPC and paid social experience
Email and Mobile Marketing
Thorough understanding of Inbound methodology
Ambitious
Able to work well independently as well as within a team
Deadline driven
Strong digital acumen

Job description:

Develop a strong understanding of products, competition, industry and marketing goals and objectives of the industry,
Actively brainstorm and propose new ideas for inbound marketing campaigns,
Measure the effectiveness of campaigns against agreed key performance indicators (KPIs),
Understand analytics and data, using them to create effective content strategies,
Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings around inbound marketing,
Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition,
Be able to manage your projects and liaise with clients.

Recommended Skills:

Necessary digital marketing qualifications
3-4 years of experience in inbound marketing or a related field
Strong writing and editing skills, with experience creating content for various channels
A keen eye for detail
Understanding and interest in data segmentation
Familiarity with SEO and keyword research
Knowledge of website analytics tools and experience analyzing data
Excellent communication and collaboration skills
Ability to prioritize and manage multiple tasks and projects
Strong problem-solving and decision-making skills
Flexibility and adaptability to change
A desire to learn and grow in the marketing field.
Recommended Martech & System Experience

HubSpot, ActiveCampaign, Salesforce, Google Suite, Facebook Business Manager, LinkedIn Business, ClickUp, Asana, Infobip, etc.

What this role will entail:

Assisting in defining a funnel-based digital strategy across all paid media platforms with a viewpoint of lead generation and subsequent nurturing
Defining, managing and adjusting and optimizing audiences across mediums.
Building out ad sets using a funnel methodology
Defining and building out workflows and automation post-lead capture
CRM and Martech implementation, management and optimization
Optimizing all campaigns in order to ensure ROI
On-page and off-page SEO
Tag management
Reporting and Analytics
Martech solutions: Hubspot, ActiveCampaign and Infobip

Paid Mediums include Google (search, display and discover), Facebook, Youtube, Twitter and LinkedIn.

Inbound Marketing Specialist