As an Inbound Marketing Specialist at Velocity, you will be an essential part of the marketing team in identifying new opportunities and optimizing content strategies.
Proficiency in marketing automation and CRM software
Minimum of 4 years experience in a similar role
HubSpot inbound marketing certification
Knowledge of building out workflows and defining funnels
Extensive PPC and paid social experience
Email and Mobile Marketing
Thorough understanding of Inbound methodology
Able to work well independently as well as within a team
Strong digital acumen
Develop a strong understanding of products, competition, industry and marketing goals and objectives of the industry,
Actively brainstorm and propose new ideas for inbound marketing campaigns,
Measure the effectiveness of campaigns against agreed key performance indicators (KPIs),
Understand analytics and data, using them to create effective content strategies,
Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings around inbound marketing,
Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition,
Be able to manage your projects and liaise with clients.
Necessary digital marketing qualifications
3-4 years of experience in inbound marketing or a related field
Strong writing and editing skills, with experience creating content for various channels
A keen eye for detail
Understanding and interest in data segmentation
Familiarity with SEO and keyword research
Knowledge of website analytics tools and experience analyzing data
Excellent communication and collaboration skills
Ability to prioritize and manage multiple tasks and projects
Strong problem-solving and decision-making skills
Flexibility and adaptability to change
A desire to learn and grow in the marketing field.
Recommended Martech & System Experience
HubSpot, ActiveCampaign, Salesforce, Google Suite, Facebook Business Manager, LinkedIn Business, ClickUp, Asana, Infobip, etc.
What this role will entail:
Assisting in defining a funnel-based digital strategy across all paid media platforms with a viewpoint of lead generation and subsequent nurturing
Defining, managing and adjusting and optimizing audiences across mediums.
Building out ad sets using a funnel methodology
Defining and building out workflows and automation post-lead capture
CRM and Martech implementation, management and optimization
Optimizing all campaigns in order to ensure ROI
On-page and off-page SEO
Reporting and Analytics
Martech solutions: Hubspot, ActiveCampaign and Infobip
Paid Mediums include Google (search, display and discover), Facebook, Youtube, Twitter and LinkedIn.
Inbound Marketing Specialist
Velocity is a hybrid advisory, technology, and inbound marketing company, whose primary objective is to optimize the entire customer lifecycle and, ultimately, enhance business performance. We see ourselves as the next step in digital transformation. Velocity comprises a team of globally recognized digital marketing professionals, copywriters, designers, developers, and business analysts.