E-commerce Email Marketing Strategist

About the job E-commerce Email Marketing Strategist
Are you hungry to make winning email marketing strategies for ecomm brands?

This is for you if you love having the freedom to make your email marketing strategy for our clients.

If you make marketing decisions based on data and love running experiments on email campaigns, then this is for you.

Were looking for someone to drive new ideas for our email campaigns and drive real revenue for our clients.

If this sounds like you, read on!

The Role
Strategy and Client Growth

Own email marketing strategy for up to 15 eCommerce brands
Identify bottlenecks across email, SMS, subscriptions, loyalty, etc
Build client-specific email marketing playbooks and performance roadmaps
Deliver clear strategies to increase AOV and conversions/revenue
Improve email-attributed revenue to 30-35% of total revenue per client
Data and Reporting

Run regular audits and build performance scorecards
Track KPIs such as open rate, clickthrough, conversion, and emailattributed revenue
Identify at-risk accounts and recommend actions proactively
Pull and interpret email marketing data to support decision-making
Experimentation and Optimization

Design and run A/B tests across channels
Optimize flows, segmentation, offers, and timing to drive improved outcomes
Systemize winning strategies into internal SOPs and templates
Collaboration and Communication

Work closely with Account Managers and the CEO
Lead emailmarketingfocused strategy calls with clients
Participate in the onboarding of new clients and strategy development from day one
Audit prospects and help qualify emailmarketing potential before onboarding

Must-Haves
Minimum 3+ years of experience in email marketing for eCommerce brands
Deep expertise in email marketing tools (like Klaviyo)
Expertise in building flows, segmentations, and reporting
Strong understanding of SMS, subscriptions, loyalty programs, and post-purchase journeys
Ability to interpret data and present clear strategies based on insights
Experience working in-house or at an agency with DTC brands
Ability to operate independently, take ownership, and execute strategies end-to-end
Strong communication skills able to present findings and strategies to clients and team
Ability to audit and diagnose email-marketing performance issues across channels
Nice-to-Haves
High attention to detail with strong critical thinking and problem-solving ability
Strategic operator who can build systems and playbooks based on repeatable success
Experience working with analytics tools like Triple Whale, Peel, Lifetimely, etc.
What We Offer
$2,000 – $3,000 monthly salary
Schedule: Flexible but ideally 8 AM – 5 PM EST
Location: Remote
Path to Lead Strategist within 12 months
First 90 Days Plan
By Day 30:

Complete onboarding and gain a deep understanding of Hashtag Mondays approach to email-marketing strategy
Review existing client accounts assigned to you and begin conducting email audits
Understand each clients current performance benchmarks and customer behavior
Identify immediate email quick wins and low-hanging fruit opportunities
Begin building trust and communication cadence with Account Managers and technicians

By Day 60:

Present an email-marketing strategy and 90-day roadmap for each assigned client
Begin executing improvements to email, SMS, subscription, or loyalty flows based on audit findings
Collaborate with the team to start implementing A/B tests and gathering insights
Set up and start maintaining email-performance scorecards to track key metrics
Actively participate in client calls and report on progress, challenges, and next steps

By Day 90:

Fully own the email marketing strategy for your assigned accounts
Demonstrate measurable improvements in email marketing KPIs
Share learnings, wins, and frameworks with the wider team
Begin contributing to internal SOPs, strategic playbooks, and testing templates
Identify areas where we can improve our internal email-marketing systems and make recommendations

E-commerce Email Marketing Strategist