SEO / Digital Marketer

THE EMPLOY AFRICA GROUP

  • Full Time
  • This position has been filled

THE EMPLOY AFRICA GROUP

  • Full Time
  • This position has been filled

THE EMPLOY AFRICA GROUP

Job Advert: SEO and Digital Marketing Specialist

Are you a passionate and experienced SEO and digital marketing professional looking for an exciting opportunity to make a significant impact in the online world? We are seeking a highly skilled and knowledgeable SEO and Digital Marketing Specialist to join our dynamic team and take charge of our digital presence. If you have the right qualifications and a minimum of 5 years of hands-on experience in the field, we want to hear from you!

Employ Africa is looking for an SEO and Digital Marketing Specialist to join their busy team

Responsibilities

  • Develop and execute result-driven SEO strategies to improve organic search rankings and drive traffic to our website.
  • Conduct comprehensive keyword research and competitor analysis, and stay up-to-date with industry trends to identify growth opportunities.
  • Optimize website content, meta-data, and on-page elements to ensure maximum visibility and user engagement.
  • Implement technical SEO best practices to enhance site performance, crawlability, and indexing.
  • Collaborate with content creators to produce SEO-friendly, high-quality content that aligns with our target audience and business objectives.
  • Manage and analyze the performance of paid marketing campaigns across various platforms, such as Google Ads and social media.
  • Utilize data-driven insights to make strategic decisions, improve conversion rates, and achieve business objectives.
  • Monitor and report on key SEO and digital marketing metrics, providing regular performance updates to stakeholders.
  • Stay informed about the latest digital marketing trends and search engine algorithm updates, adapting strategies accordingly.
  • Work closely with the marketing team to align SEO efforts with broader marketing initiatives.

Qualifications And Experience

  • Bachelor’s degree in Marketing, Digital Marketing, Computer Science, or a related field.
  • Proven track record of at least 5 years of experience in SEO and digital marketing roles, with a demonstrable portfolio of successful campaigns.
  • In-depth understanding of search engine algorithms, keyword research tools, and SEO analytics platforms.
  • Proficiency in website analytics tools such as Google Analytics, Google Search Console, or similar.
  • Hands-on experience with on-page and technical SEO optimization techniques.
  • Familiarity with paid advertising platforms and experience managing PPC campaigns.
  • Knowledge of content management systems (CMS) and website development best practices.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Strong communication and collaboration skills to work effectively within a team environment.
  • Passion for staying up-to-date with the latest industry trends and innovations in SEO and digital marketing.

Location: Durban

Desired Skills

  • Digital Marketing
  • Information Systems
  • SEO Best Practices

SEO / Digital Marketer

The Employ Africa Group is a premier multinational company specializing in Employer of Record (EOR), Contractor/Manpower Management, Recruitment, and Payroll services across Africa. Founded in Durban, South Africa, it has rapidly expanded its presence to 43 countries. The company excels at streamlining global expansion processes, integrating companies into local markets, reducing risk, and cutting operational costs. The firm has experienced exceptional growth, solidifying its reputation as the preferred choice for international clients. With an impressive organic growth rate of 28% in 2022, its success is attributed to local expertise, innovative solutions, and understanding of the unique challenges in the African business landscape. The Employ Africa Group is committed to maintaining the highest standards of quality and information security management, as demonstrated by its ISO 9001 certification and pursuit of ISO 27001. The company focuses on client requirements and establishing new offices to support expanding African operations. In summary, The Employ Africa Group is a leading multinational company specializing in EOR, Contractor/Manpower Management, Recruitment, and Payroll services in Africa. With extensive presence, local expertise, and commitment to client satisfaction, the company is poised to strengthen its market dominance as the go-to choice for businesses operating in Africa.
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