AI-First Content Marketer (South Africa)

About the job

Position Overview:

Tenpoint Labs engineers content systems that dominate search and fuel organic growth.

Modern buyers don’t start with sales calls; they start with questions on Google, ChatGPT, Perplexity, LinkedIn, and Reddit. Tenpoint ensures our customers become the definitive answer across this fragmented landscape.

We work with B2B software companies ($750K+ ARR) to ensure they’re discovered, cited, and chosen across Google, AI search (ChatGPT, Perplexity), and social platforms.

We’re not an agency. We’re embedded partners who blend AI speed with human expertise to build content systems that continuously improve and compound growth.

We are seeking an AI-First Content Marketer to join our team. In this role, you will blend human ingenuity with AI speed to execute the Production Layer of our system. You will not just be writing and creating content; you will be architecting high-performance assets designed to be cited, trusted, and tied to revenue.

You will leverage our unique blend of proprietary AI tools and expert human oversight to craft “engineered” long-form content and impactful social copy. You will work at the intersection of Art and Science, ensuring every piece of content is optimized for the future of search (AI answers), traditional SEO, and social engagement.

Who Will Thrive Here:

The “Engineered” Creative: You understand that great content isn’t just about prose; it’s about structure, intent, and performance. You prefer “engineered, not editorial.”
The Meticulous Editor: You have an exceptional eye for detail and find satisfaction in perfecting content line-by-line to ensure it is the definitive answer to a buyer’s question.
The AI-Augmented Writer: You are comfortable working at the intersection of Artificial Intelligence and human creativity, leveraging AI to move fast and using your expertise to get it right.
The Search Futurist: You are fascinated by the fragmentation of search (Google vs. ChatGPT vs. Social) and are eager to optimize content for maximum discoverability across all three.
The Data-Curious: You love to tinker, learn, and continuously improve content based on performance signals (rankings, traffic, conversions).
The Autonomous Pro: You are ambitious, proactive, and thrive in a flat, mostly asynchronous structure where you are embedded deeply in customer success.

Key Responsibilities:

Engineer High-Performance Content: Create exceptional, high-quality blog posts, landing pages, e-books and other resources. These aren’t just “blog posts,” they are strategic assets meticulously optimized to rank on Google and answer questions in AI engines (Gemini/ChatGPT/Perplexity).
Synergize AI & Human Craft: Act as the human expert in the loop. Use Tenpoint’s AI agents for research, outlining, and drafting, then apply rigorous human editing to ensure brand voice, accuracy, and emotional resonance.
Craft Multi-Channel Copy: Develop written content for social platforms (LinkedIn, etc.) designed to capture attention and drive engagement where the buyers live.
Optimize for Total Discoverability: Implement strategies to ensure content is visible across the entire modern search landscape: Traditional SEO, Generative Engine Optimization (AI Search), and Social Search.
Meticulous Quality Assurance: Perform word-by-word editing and proofreading to ensure grammatical perfection. You will ensure every asset is accurate, on-brand, and built to convert.
Feed the Intelligence Layer: Use your research and writing process to identify gaps in our strategy, feeding insights back into the “Context Layer” to help us better understand customer language and competitive blind spots.
Iterate for Growth: Analyze content performance. You won’t just publish and forget; you will help iterate on content to improve time-on-page, engagement, and lead conversion rates.

Requirements (Who We’re Looking For):

Mastery of English: Exceptional command of written and spoken English, with a deep understanding of grammatical rules, nuance, and tone.
SEO & Search Knowledge: Solid understanding of traditional SEO principles and a keen interest in learning how to optimize content for discoverability across different search paradigms, including AI search.
Experience With AI Tools: Experience with building workflows with tools like ChatGPT, Claude Code, Zapier, Gumloop and others for content creation.
Proven Writing & Editing Chops: A strong portfolio demonstrating the ability to write engaging long-form content and compelling short-form copy. You can explain complex concepts simply.
Engineering Mindset: You approach content systematically. You care about structure, formatting, intent, and data as much as you care about sentence structure.
Tech & Search Fluency: A solid understanding of traditional SEO principles and a genuine interest in the mechanics of Large Language Models (LLMs) and AI search.
AI Proficiency: Demonstrable experience or strong aptitude for using AI tools in a professional context. You treat AI as a power tool, not a crutch.
Industry Curiosity: Broad understanding of the technology industry (SaaS, AI, Hardware, Robotics). You can quickly grasp complex value propositions and translate them into buyer-centric answers.
Self-Motivation: Ability to work independently in a remote, results-oriented environment.

Nice-to-Have:

Experience working in a B2B marketing agency or high-growth startup.
Familiarity with “Generative Engine Optimization” (GEO) concepts.
Experience with content analytics tools (GA4, Search Console, Ahrefs) to inform content improvements.
Understanding of the sales funnel and how content aids in conversion.

Why Join Tenpoint Labs?

Shape the Future of AI Search: Move beyond traditional SEO. Help customers win in the evolving landscape of AI answers and social discovery.
Engineered, Not Editorial: Work in a culture that values data and performance. We don’t write for fluff; we build content systems that drive revenue.
Embedded in Success: We function as partners, not just vendors. You will see the direct impact of your work on our customers’ bottom lines (leads, pipeline, revenue).
AI Speed, Human Craft: Master the workflow of the future. Learn to produce elite-level work at high velocity using the latest AI stack.
Autonomy & Flexibility: Enjoy significant freedom in a mostly asynchronous work schedule.
Culture of Innovation: Thrive in a permissive culture that encourages tinkering. If you find a better way to use AI or structure an article, we want you to build that process.

AI-First Content Marketer (South Africa)