SURGO
SURGO
About the job
Role title: Marketing Campaign and Analytics Manager
Department: Marketing
Reports to: Senior Manager, Marketing Operations
Direct reports: None
Remote position
Working hours: Australian Hours
Salary: Market Related
B2B SaaS Experience is a must
Employment type: Full time
Role purposeThe Marketing Campaign & Analytics Manager is responsible for planning, executing, and optimising integrated campaigns across demand generation, digital, content, events, customer marketing, and product marketing. The role partners with Growth, Product Marketing, Content Marketing, Sales, and Customer Success to develop structured, measurable programs that drive awareness, engagement, adoption, and revenue.
Working cross-functionally, the Manager builds campaign strategies, defines audiences and messaging, coordinates inputs across teams, and ensures operational excellence across all channels. They also own performance analytics—tracking results, uncovering insights, and refining campaigns to maximise impact, efficiency, and pipeline contribution.
This role is essential in establishing scalable campaign processes, enabling data-driven decision making, and elevating the overall effectiveness of the marketing function.
Campaign strategy and planningDevelop integrated campaign strategies aligned to business priorities, market opportunities, and product goals.
Build and manage quarterly and monthly campaign roadmaps, including themes, target segments, channels, and timelines.
Translate commercial objectives into clear campaign briefs, messaging frameworks, and go to market plans.
Partner with Product & Content Marketing, Sales, Customer Success, and other stakeholders to ensure campaigns support the full funnel.
Campaign execution and optimisationLead the end-to-end execution of campaigns across channels such as email, paid media, website, webinars/events, social, partnerships, and lifecycle programs.
Coordinate required inputs from design, content, product marketing, rev ops, and external agencies or freelancers.
Ensure campaigns are delivered to a high standard of brand consistency, audience relevance, and technical accuracy.
Monitor live performance and optimise creative, targeting, sequencing, and spend to improve outcomes.
Run structured experimentation, including A/B testing, holdouts, and incremental lift approaches where appropriate.
Marketing measurement and reportingOwn the marketing performance measurement framework across acquisition, nurture, lifecycle, and retention efforts.
Build and maintain dashboards and reporting for campaign performance, funnel health, and channel effectiveness.
Deliver regular insights and recommendations to marketing leadership and cross functional partners.
Insights and decision supportTurn campaign and customer data into actionable intelligence for go to market strategy.
Identify trends, audience opportunities, content gaps, lifecycle drop offs, and channel efficiency improvements.
Contribute to annual and quarterly planning with evidence-based forecasts and learnings.
Required skills and experienceEssential4+ years’ experience in campaign management, growth marketing, or lifecycle marketing.
Proven track record delivering measurable outcomes through integrated multi-channel campaigns.
Strong analytical capability with hands on experience in campaign reporting, funnel analysis, and performance optimisation.
Experience with marketing automation and CRM platforms (hubspot experience preferred)
Confidence working with data tools and dashboards (eg GA4, hubspot, excel)
Strong project management skills and ability to run multiple campaigns in parallel.
Excellent stakeholder management and cross functional collaboration.
High quality written and verbal communication, able to translate data into clear recommendations.
DesirableExperience in B2B SaaS or subscription-based businesses.
Exposure to attribution modelling, cohort analysis, LTV/CAC frameworks, or experimentation design.
Our offer to you
Competitive salary with annual reviews.
Flexible working arrangements with remote work options.
Annual learning budget with access to approved training, courses, or certifications.
Annual wellbeing budget with access to approved health and wellness expenses.
Collaborative work environment with an inclusive team culture.
Optional 9-day fortnight with flexible scheduling.
Growth Marketing Manager (Campaigns & Analytics) | B2B SaaS | Remote
With a decade of growth, Surgo has evolved from a BPO industry vendor focused on Recruitment, HR, and Training to a leader in Business Process Outsourcing and Tech support services. Our diverse language proficiency positions us as a national leader in the BPO sector. Highlights: Expansion into Namibian market with 'Surgo Namibia', broadening our language service offerings. Proudly South African and female-owned, with over 96% workforce diversity. Committed to Diversity & Inclusion, particularly focusing on Youth, People With Disabilities, LGBTQ++, and other disadvantaged groups. Winner of the International BPO Talkpush Diversity and Inclusion Award (2021). Collaborations with Loomee Group and NGO Souper Troupers to support job readiness and rehabilitation for vulnerable communities. Featured on several radio stations and TV programs, advocating for Diversity, Inclusion, and the GBS sector. Honored with the BPESA Top Emerging Operator Award (2022). Transitioned to a complete work-from-home model, prioritizing employee wellbeing and safety. Surgo continues to welcome passionate individuals to join our journey in reshaping the BPO landscape and making a meaningful societal impact.