Sr. Marketing Manager (Lead Gen and Strategy)

About the job
Location: Remote (LATAM and South Africa)

Contract: Independent Contractor

Schedule: Full-Time, Monday-Friday, CST

About The Client

Our client is a proud fourth-generation, family-owned company with a century-long legacy in the logistics and moving industry. Founded in 1924, they have grown into one of the top-performing agents for a major national van lines network. Their mission is to deliver personalized, reliable moving and storage solutions built on a commitment to quality and customer satisfaction.

Role Overview: The Strategic Builder

While the company is 100 years old, the marketing function is essentially a “startup” environment. There are no pre-existing SOPs, no playbooks, and no established marketing infrastructure.

We are seeking a Senior Marketing Manager to act as a “team of one” to build this department from the ground up. This is a role for a high-level executor who is comfortable getting their hands dirty for the first 1-2 years while advising the company on long-term strategy. You will partner closely with the Sales team to build funnels, create referral partnerships, and drive a “shotgun approach” to increasing high-quality leads.

Key Responsibilities

I. Marketing Strategy & Advisory

Foundational Build: Advise leadership on the overall marketing direction and build the structure, SOPs, and playbooks for the department from scratch.
Funnel Architecture: Create and implement end-to-end funnels designed to capture new business and move prospects through the lifecycle.
Collaborative Lead Gen: Work hand-in-hand with the Sales team to ensure marketing efforts directly result in increased business and qualified opportunities.

II. HubSpot & Data Management

CRM Mastery: Act as the internal expert for HubSpot (both Sales and Marketing hubs), ensuring data integrity and optimizing the platform for lead tracking.
Analytics & Reporting: Utilize Google Analytics to track performance and provide data-driven insights to ownership.
SEO/SEM Strategy: Manage organic and paid search strategies to increase visibility and inbound traffic.

III. Execution & Lead Development

Organic Growth: Focus on the organic development of leads through referral partnerships and strategic networking rather than relying solely on paid media or PPC.
Email Campaigns: Design and execute high-impact email marketing campaigns to reach prospects and nurture existing relationships.
Social Presence: Maintain a consistent baseline presence on LinkedIn and Facebook to build brand credibility.
Collateral Maintenance: Own and maintain all marketing collateral, ensuring the brand’s 100-year legacy is represented professionally across all assets.

Required Skills & Qualifications

Experience: 8-10 years of professional marketing experience. We are looking for a senior-level “doer” rather than a delegator.
Background: Proven track record in small businesses or startups where you were required to be “scrappy” and build processes from zero.
HubSpot Expert: Complete fluency in HubSpot Sales and Marketing hubs is non-negotiable.
Technical Proficiency: Strong hands-on experience with Google Analytics, SEO/SEM, and basic creative tools like Canva.
Communication: Exceptional English fluency and the ability to advise executive leadership with confidence and clarity.

Candidate Vetting (What We Are NOT Looking For)

No Large Agency Backgrounds: We are not looking for candidates who have spent their careers in large agencies or managing large teams of specialists.
No Pure Delegators: If your most recent experience is primarily managing people or delegating tasks, this is not the right fit. You must be willing to execute the work personally.
No Social-Only Experts: We need a 360-degree marketer, not a specialist who only understands social media management.

Why This Role?

This is a rare opportunity to take a 100-year-old brand and define its modern marketing identity. You will have a direct seat at the table with ownership, the autonomy to build your own systems, and the potential to scale a team once the foundational work is complete.

Sr. Marketing Manager (Lead Gen and Strategy)