Senior Technical Marketing & Automation Specialist

LOOKING FOR SOUTH AFRICAN CITIZENS WHO ARE BASED IN SOUTH AFRICA CANDIDATES
Position : Senior Technical Marketing & Automation Specialist

Working Schedule : 9a-6p EST

Salary Range : $2500-$3500 / month (the final salary will be determined by the candidate’s level of experience and at the discretion of the client)

Job Summary:
Our client  is actively seeking an elite Senior Technical Marketing & Automation Specialist to manage and scale our digital infrastructure. This is not a junior marketing role — we are looking for a seasoned expert with at least 3 years of hands-on experience in each of the following domains:

GoHighLevel (GHL) CRM & Automation
WordPress site development and management
Meta (Facebook/Instagram) & Google Ads
On-site and off-site SEO, including backlinking
AI chatbot and voice assistant platforms (Retel, Closebot, or similar)
This role demands deep technical fluency, strategic thinking, and a proven track record with portfolios, case studies, and references. You will be the primary architect and executor of our marketing technology stack — building, integrating, testing, optimizing, and owning performance across channels.

Key Responsibilities:
Marketing Automation & CRM (GoHighLevel)
Build and optimize advanced workflows, triggers, lead nurturing sequences, and automated appointment flows
Design branded landing pages, SMS/email campaigns, pipelines, surveys, and funnel systems
Maintain lead tracking, CRM hygiene, and integrated analytics
Set up GHL email domain verification, SMTP, reputation management, and automation triggers
Website Development & SEO (WordPress)
Manage and optimize our WordPress website (Elementor, plugins, backups, mobile responsiveness)
Perform regular updates, install tracking scripts, and ensure site speed and SEO optimization
Implement schema, alt tags, keyword-rich structure, and technical SEO best practices
Maintain HIPAA-compliant form integrations and secure data flow
Ads & Campaigns (Meta + Google)
Create, manage, and optimize high-performing ad campaigns on Meta Ads Manager and Google Ads
Run A/B tests on copy, creatives, targeting, and CTAs
Build retargeting campaigns, lookalike audiences, and location-specific lead funnels
Monitor ROI, CPA, conversion rates, and suggest rapid adjustments
Maintain HIPAA-compliant ad standards for mental health
AI Bots & Automation Systems
Train and deploy Retel AI, Closebot, GHL chatbots, and similar systems for new patient intake and triage
Build structured conversation flows based on diagnosis, services, and FAQs
Maintain and optimize AI scripts, NLP logic, and escalation flows
Integrate AI bots into websites, SMS, and email campaigns
Search Engine Optimization (SEO)
Perform comprehensive keyword research and competitor gap analysis
Execute on-site optimization (content, tags, headings, internal linking)
Build and monitor high-quality backlinks (outreach, guest posts, citations)
Conduct technical audits (e.g., crawlability, Core Web Vitals, broken links, indexation)
Report on keyword rankings and organic traffic growth
Reporting & Analytics
Set up and monitor Google Analytics 4 (GA4), Google Search Console, Meta Insights, and GHL dashboards
Prepare weekly and monthly performance reports across platforms
Use heatmaps, UTM tracking, and session recordings for optimization
Required Tools & Software (Must Be Proficient):
GoHighLevel (CRM, automation, funnel building)
WordPress (Elementor, theme customization, plugin optimization)
Meta Ads Manager (Facebook/Instagram ads, pixel setup)
Google Ads (search, display, retargeting, performance max)
Google Analytics 4 (GA4)
Google Search Console
SEO Tools: Ahrefs, SEMrush, Screaming Frog, SurferSEO
AI Bots: Retel AI, Closebot, ManyChat (or similar platforms)
Email Marketing Tools: GHL native, MailerLite, or equivalent
Zapier / Make.com (automation and integration)
Canva or Adobe Suite (basic ad creative editing)
Slack, Notion, ClickUp or Trello (for project communication)
Required Experience:
Minimum 3 years of deep, hands-on experience in each of the following:GoHighLevel
WordPress
Meta & Google Ads
SEO (on-site, off-site, backlinking)
AI voice/chat bot platforms
Portfolio of past campaigns, GHL automations, SEO work, and/or websites you’ve built
At least 2 references from past clients or supervisors who can speak to your performance
Bonus: Familiarity with marketing in healthcare, mental health, or psychiatry settings
Ideal Traits:
Highly autonomous, accountable, and responsive
Obsessed with performance metrics and testing
Strong ethical compass and understanding of HIPAA-compliant marketing practices
Ability to translate clinical services (e.g., TMS, Esketamine, Ketamine, Weight Loss) into powerful, high-converting marketing systems

Senior Technical Marketing & Automation Specialist