Marketing Generalist – Creative

About the job
Position: Marketing Generalist – Creative

Location: Remote (Open to applicants based in Romania or South Africa)

Reporting to: Founder & Managing Director

Engagement Type: Full-time

Firm: Boutique Strategy Consulting Firm

About Us

We are a boutique consulting firm partnering with C-level executives across Europe to unlock long-term growth through foresight-driven strategy, organization design, and transformation. Our clients expect precision, polish, and premium thinking—and so do we.

Role Overview

We’re looking for a versatile and independent Marketing Generalist with strong visual execution skills. This role is ideal for someone who can take a founder’s ideas and bring them to life through smart, beautiful, and effective marketing. It’s not a fully-fledged strategist role, but you should be a strong doer—someone who can confidently manage content, design, digital funnels, and reporting while working autonomously.

You’ll work closely with the Founder to translate thought leadership into compelling content, manage content calendars, launch and optimize digital products, and streamline marketing workflows. We value candidates who take initiative, think critically, and deliver high-quality work without hand-holding.

Note: This role includes a paid assessment as part of the hiring process.

A Non-Disclosure Agreement (NDA) will be required upon hire.

Key Responsibilities

Brand & Visual Execution

Design polished assets in PowerPoint, Canva Pro, and InDesign, including carousels, decks, PDFs, and whitepapers
Maintain consistent visual branding across all assets and channels
Create, format, and prepare social graphics and course visuals for publishing

Content & Marketing Management

Own and manage the content calendar across LinkedIn, Instagram, X, and newsletters
Write, schedule, and post content across platforms, ensuring alignment with brand voice and goals
Repurpose long-form content into engaging short-form formats for social media
Edit short-form video clips using tools like Adobe Rush or Descript (adding titles, cuts, and platform-optimized formatting)

Funnel & Campaign Implementation

Build and maintain Kajabi funnels (courses, landing pages, email automations, lead magnets)
Support digital product launches, including a scenario-planning course
Format and export video or design assets for web and email campaigns

Performance & Reporting

Monitor key performance metrics (open rates, CTRs, engagement) across content and email platforms
Deliver monthly insights and improvement suggestions based on performance data
Conduct monthly scans of 5-10 competitor/peer brands to identify standout content formats and strategies

Workflow & Operational Support

Maintain organized file systems in SharePoint and manage marketing assets
Manage task boards in Monday.com and help maintain SOPs and project documentation in Notion
Take ownership of delegated tasks to reduce the Founder’s operational load

Who You Are

A trained designer with a generalist marketing mindset—you can both create and execute
Highly organized, with excellent attention to detail and consistency
A self-starter who can manage tasks independently and deliver on deadlines
Comfortable using tools such as Canva, Adobe Suite, Kajabi, SharePoint, Notion, and Monday.com
Strong aesthetic sense and creative instincts, balanced by analytical thinking
Fluent in English with clear communication skills

What Success Looks Like (First 12 Months)

Scenario-planning course launched with cohesive branding and high-quality assets
Social and email channels running on a consistent, results-driven cadence
Funnels optimized and generating qualified leads
Clear performance reports delivered monthly
Founder’s time freed up through proactive delegation and ownership

Compensation & Perks

Competitive monthly retainer, based on experience
100% remote role with flexibility across time zones
Potential travel to Germany for onboarding or key sessions
Long-term opportunity with room to grow within the firm

Marketing Generalist – Creative