Head of Digital Marketing

About the job
About The Role

We’re hiring a strategic and execution-focused Head of Digital Marketing to lead content strategy, community engagement, and digital growth. Reporting directly to the CEO, you will shape the brand’s voice online, grow its audience, and build a scalable marketing engine. This is a high-impact role for someone who thrives in fast-paced environments and understands how to connect with U.S. consumers through content and digital channels.

Key Responsibilities

Develop and execute a content-led digital marketing strategy focused on growth and customer engagement
Own and manage all social media channels, content calendars, and campaign development
Drive SEO performance and optimize website content for user experience and conversion
Collaborate with cross-functional teams to showcase customer success stories, educational content, and platform updates
Track and analyze digital campaign performance, using insights to refine strategy
Stay up to date with U.S. housing trends, digital marketing best practices, and consumer behavior
Work with creative contractors (e.g., designers, video editors) to bring campaigns to life

Ideal Candidate Profile

5+ years of experience in digital marketing, ideally in a U.S.-focused B2C or marketplace company
Strong written and verbal communication skills in English
Deep understanding of content marketing, brand voice development, and social media strategy
Highly organized and self-directed, with experience owning strategy and execution
Familiarity with the U.S. home improvement or housing market is a plus (or a fast learner in this space)
Experience with SEO tools, website optimization, and analytics platforms
Bonus: Exposure to managing or contributing to paid media campaigns (Google Ads, Meta, etc.)

Head of Digital Marketing