Head of Content Research

About the job
Job Title: Head of Content Research

Salary: $2,000 – $3,000+ USD/month (flexible for top-tier talent)

Working Hours: Monday to Friday, 9-5 EST

About The Role

A high-performing creator-operator building across three integrated businesses:

A fast-growing personal brand producing short-form (Instagram, TikTok) and long-form (YouTube) content focused on tech, AI, and business
An education business teaching founders how to scale content, workflows, and monetization
A proprietary SaaS platform that analyzes content trends across platforms using transcripts, hooks, and outlier performance data

This is a highly data-driven, fast-moving environment where content is treated as a performance engine, not just output.

The team already includes editors, offshore support, and tools but lacks a true content strategist/researcher who can surface high-quality, non-obvious insights that directly shape content direction.

The Opportunity

This is not a typical “social media” role.

We’re looking for a senior content thinker, someone who understands why content works, not just how to post it.

You’ll act as the insight engine behind the brand, identifying trends, patterns, and opportunities that can immediately be turned into high-performing content.

Key Responsibilities

Continuously scan YouTube, Instagram, TikTok, and other platforms for emerging trends
Use internal and external research to identify non-obvious, data-backed content patterns
Analyze hooks, formats, storytelling styles, pacing, and topic trends
Aggregate and present 3-5 high-quality insights at a time, including:
Supporting examples (links, creators, formats)
Clear rationale (why it works)
Data-backed validation (outlier performance, cross-platform trends)
Combine:
Open discovery (new trends, zeitgeist)
Structured analysis (data exports, transcripts, analytics)
Leverage tools like ChatGPT/Claude to synthesize and validate insights
Deliver insights that are:
Interesting
Non-obvious
Immediately actionable

What “Great” Looks Like

You can spot patterns in 1-2 hours that others would miss entirely
Your insights feel sharp, original, and defensible
You think like a content strategist for top creators or agencies
You don’t wait for direction — you define what matters

Ideal Candidate Profile

Experience as:
Content Strategist for a major creator, brand, or agency
OR deeply embedded in high-performance content ecosystems
Strong analytical mindset, comfortable working with data, trends, and pattern recognition
Experience using AI tools (ChatGPT, Claude, etc.) for research and synthesis
Deep understanding of:
Virality mechanics
Hooks and retention
Storytelling formats across platforms
Ability to independently define what’s working, not rely on surface-level metrics

Tech Stack

Proprietary content research platform
ChatGPT / Claude
YouTube, Instagram, TikTok
Data exports (CSV analysis, transcripts, metadata)

Working Style

Full-time role
Must have strong EST overlap
High autonomy, high standards
Output-driven (not task-driven)

Head of Content Research