E-Comm Growth & Brand Manager

About the job
Seeking SOUTH AFRICAN-based candidates who are SOUTH AFRICAN citizens. Only English CVs will be accepted.

Position : E-Comm Growth & Brand Manager

Working Schedule : 9am-5pm EST

Salary Range : $3,300-$4,000/ month (the final salary will be determined by the candidate’s level of experience and at the discretion of the client)

E-Commerce Growth & Brand Manager

We’re looking for a hands-on Growth & Brand Manager to own and scale direct-to-consumer (DTC) growth across our e-commerce brands, starting with Verb Energy. You’ll lead acquisition and retention strategies, oversee P&L performance, and collaborate across creative, product, and media teams to drive sustainable, profitable growth.

Key Responsibilities

Growth Strategy & P&L Ownership

Own and scale DTC growth, managing the P&L for one or more consumer brands.
Develop and execute acquisition and retention strategies that drive revenue, improve payback, and increase profitability.
Monitor and optimize key metrics including CAC, LTV, ROAS, AOV, churn, and subscription retention.

Acquisition & Paid Media Oversight

Lead strategy and performance across paid media (Meta, Google, emerging channels), working with agencies or internal teams.
Analyze media performance and optimize creative, landing pages, offers, and funnels to improve customer acquisition.
Launch and scale new acquisition channels including influencer, affiliate, Amazon DTC, and sampling.

Retention & Lifecycle Marketing

Own email and SMS strategy to increase repeat purchases and lifetime value (Klaviyo, Postscript, Recharge).
Optimize subscription mechanics and loyalty/referral programs to boost recurring revenue.
Build flows, campaigns, segmentation, and win-back strategies to maximize customer engagement and retention.

Conversion Rate Optimization (CRO) & Funnel Improvements

Audit and optimize landing pages, checkout experiences, and post-purchase journeys.
Lead A/B testing and CRO initiatives to improve conversion rates and revenue per visitor.

Brand Building & Community Growth

Partner with creative and product teams to develop viral campaigns, launch new SKUs, and scale brand presence.
Implement organic and community-driven strategies (UGC, PR, ambassador/influencer programs).
Manage successful product launches and build engagement around new initiatives.

Team & Collaboration

Oversee a Chief of Staff to help execute key initiatives.
Work cross-functionally with internal teams and external agencies (Facebook/Google media, Amazon sales).
Take full ownership of dashboards, reporting infrastructure, and strategic decision-making.

What Success Looks Like (6-12 Months)

Improve subscription retention and payback for flagship brand(s).
Hit CAC and ROAS targets across paid media for multiple brands.
Launch at least two new scalable acquisition channels.
Build a repeatable, multi-brand growth playbook.

Requirements

5+ years of hands-on e-commerce growth experience (DTC and/or Amazon brands)
Proven success scaling consumer brands through both paid and owned channels
Deep expertise in Shopify, Klaviyo, Google Analytics, Facebook/Google Ads, and A/B testing
Strong background in performance marketing, CRO, and subscription growth
Skilled at modeling and optimizing CAC, LTV, and payback to drive profitability and repeat purchases
Experience working with and managing media buyers, agencies, freelancers, and internal teams
Proven track record of strategic retention and acquisition marketing
Operates with autonomy, speed, and a scrappy, ownership-driven mindset in fast-paced startup environments

Nice-to-Haves

Experience launching new products or sub-brands.
Familiarity with tools like Replo, Shopify A/B testing, and performance creative.

Background in consumer health, wellness, food/beverage, or beauty.

E-Comm Growth & Brand Manager