
Somewhere

Somewhere
About the job
LOOKING FOR STELLAR TOP CANDIDATES
Position : Content Writer and Social Media Specialist
Working Hours : 9:00 AM – 6:00 PM EST
Salary : USD 1500 – 2500/month (Final offer depends on client approval and candidate experience)
About The Role
Own long-form, research-driven content for winnie.com/resources and support Instagram with derivative posts and other creative content. Success looks like authoritative articles that rank and resonate, plus consistent IG output aligned to brand voice.
Role Responsibilities
Research and write high-quality, long-form articles similar to what’s currently on winnie.com/resources.
Update and enhance existing content on winnie.com/resources.
Repurpose articles into Instagram carousels and Reels.
Optimize for on-page SEO (headlines, structure, internal links, meta).
Publish in CMS (currently HubSpot) with clean formatting and accessibility.
Requirements
Exceptional written English (clarity, structure, and audience fit).
Demonstrated experience in long-form, research-based content.
Efficient and can produce a high volume of content.
Portfolio with 3-5 relevant writing samples.
Comfortable with basic SEO and CMS publishing.
Experience with HubSpot or WordPress, Google Docs, and Instagram.
Nice-to-Have / Preferred
Familiarity with parenting/childcare topics.
Instagram content creation (carousels, Reels, basic Canva templates or similar platform).
Editorial Cadence & Expectations
Articles: 5-10 articles/week.
Social: 2 Instagram posts/week.
KPIs / Success Metrics
Organic traffic growth & rankings for target topics.
Engagement (time on page, scroll depth), newsletter sign-ups.
IG reach, saves, and profile traffic from content.
On-time delivery and editorial quality scores.
Note: Please submit your resume in ENGLISH; otherwise, your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.
Content Writer and Social Media Specialist
Support Shepherd is now Somewhere! Trusted by top brands and entrepreneurs for effortless and efficient global hiring solutions.