Scaled
Scaled
About the job
🚀 We’re Hiring: Digital Marketing Specialist (B2B / CRM Consulting Focus)
💰 Salary: R20,000 – R35,000/month (experience dependent)
đź“Ť Location: Remote | đź•’ Full-time
đź’Ľ Min. 3 years experience
At Scaled, we’re currently partnering with a boutique consulting firm that specialises in helping businesses design, implement, and optimise CRM and business application solutions. They’re on a mission to drive real, measurable value through smart, data-driven tools—and they’re now looking to add a Digital Marketing Specialist to their team.
🧩 About the Role
This is a hands-on, results-focused position ideal for a marketer who thrives in a B2B consulting environment. You’ll be owning digital campaigns end-to-end, generating qualified leads, and producing impactful content that resonates with decision-makers in the CRM and digital transformation space.
You’ll work closely with leadership and have the freedom to bring fresh ideas to life—whether that’s through a smart AI-assisted content strategy or a landing page built in Webflow.
🔑 Key Responsibilities
Plan and run targeted digital marketing campaigns across Google, LinkedIn, Facebook, and email
Build landing pages using no-code tools like Webflow, Carrd, or Unbounce
Write compelling, lead-generating copy tailored to B2B audiences
Create valuable content using a mix of AI tools and traditional copywriting
Manage and grow social media presence (primarily LinkedIn)
Set up and manage email automation and newsletters
Implement SEO best practices and conduct keyword research
Analyse and optimise campaign performance using analytics platforms
Collaborate directly with leadership to align marketing with business goals
✅ What We’re Looking For
3+ years’ experience in digital marketing, preferably in B2B or consulting
Strong understanding of platforms like Google Ads, LinkedIn Ads, and email marketing tools
Hands-on experience with no-code page builders
Familiarity with AI tools like ChatGPT or Jasper for content creation
Exceptional writing and communication skills
Proven success in lead generation for service-based or consulting businesses
Organised, research-led, and results-driven
MUST HAVE – Google Ads Experience
🌟 Bonus Points For
Knowledge of CRM platforms (HubSpot, Salesforce, etc.)
Understanding of B2B buying journeys and digital sales funnels
Experience working with consulting or SaaS companies
💡 What’s on Offer
A high-impact role in a small, agile, and growing team
Autonomy, trust, and the tools you need to do your best work
Flexible remote working
Exposure to the latest AI tools and no-code workflows
đź’¬ If you’re a creative, data-driven marketer ready to make an impact in the consulting space—we want to hear from you.
Digital Marketing Specialist
At Scaled, we help world-class companies to hire top 1% overseas talent in as little as 7 days. We focus on talent-dense markets, like South Africa, to help you reduce staffing costs by 60%+ without compromising on quality.