Scale IR
Scale IR
Scale IR
About the job
Meta Media Buyer
Role Type: Full-Time Contractor
Department: Growth / Paid Media
Reports To: Director of Paid Media
Location: Remote
Overview
GenRevv is a performance marketing engine for capital raisers. We acquire accredited investor leads for private offerings primarily 506(c) syndications and funds through high-velocity paid media. Were looking for a Meta Media Buyer who can own the full funnel from campaign architecture to optimization, scaling, and reporting. This is a performance role. If you don’t thrive in data, iteration, and cost discipline, don’t apply.
What You’ll Own
Campaign Strategy & Execution
Plan, launch, and scale Meta (Facebook/Instagram) campaigns targeting accredited investors and relevant audience proxies.
Build and manage all campaign structures: CBO/ABO, cold, warm, retargeting, lead forms, link-out funnels.
Optimization & Performance Management
Drive CPL, cost-per-booking improvements through constant testing and iteration.
Diagnose performance issues: delivery, audience fatigue, creative decay, attribution gaps, funnel bottlenecks.
Maintain weekly, and monthly performance dashboards and reporting cadences.
Manage budgets ranging from $5K$100K per month depending on client cohort.
Collaboration & Integration
Work closely with the Account Management team to align lead engagement pacing with media spend (don’t outpace intake).
Partner with Creative Team and Director of Paid Media to brief, test, and scale winning assets and provide feedback on best-performing angles, hooks, formats, and personas.
What Good Looks Like
You’ve run Meta campaigns at scale and know how to reliably reduce CPL without burning audience quality.
You’re fluent in analytics: CTR, CVR, CPL, CPM, and where the drop-off is.
You don’t wait to be told something is off you catch it, fix it, and communicate it.
You’re comfortable in a fast-cycle, creative testing environment with variable budgets and rapid pivots.
Required Skills & Experience
3+ years managing Meta ads with budgets of at least $20K/month.
Experience with high-ticket lead-gen funnels, financial products, or regulated industries preferred.
Strong creative instinct can identify what works, what doesn’t, and why.
Competence with analytics tools: Hyros, GA4, HubSpot, , etc.
Strong understanding of funnel anatomy: lead forms, landing pages, webinars, and long-form funnels.
Nice-to-Haves
Experience acquiring accredited investor leads.
Understanding of capital raising, private equity, or real estate syndication funnels.
Experience working with appointment-setting or RevOps teams.
Meta Media Buyer
Accelerate your Pipeline & Close More Deals Scale IR delivers tailored solutions that blend effortlessly into your existing business operations. Our dedicated team works as an extension of your brand, driving leads and enhancing every customer interaction. Scale Engagement Streamline new contact outreach, drive dormant lead engagement, and book a high volume of quality appointments with accredited investors Scale Conversion Transform fundraising and sales operations into a finely tuned engine for success. We address the core challenges GPs face, from undefined processes to incomplete CRM configurations, by providing a structured, data-driven framework. Scale Talent In the evolving landscape of investor relations, having a high-performing team is not just an advantage - it's a necessity. Build a world-class IR team. Drive tangible results.