Scale Army Careers
Scale Army Careers
Scale Army Careers
About the job
Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to help enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role, and the ideal candidate will have strong HubSpot experience, a track record in SaaS/technology marketing, and a keen understanding of LinkedIn as a key social platform for business growth.
Location:
Fully Remote (Work from Home), 9 AM – 5 PM EST
Role Overview
As a Marketing Specialist, you will be responsible for creating, deploying, and optimizing content across digital platforms, focusing on LinkedIn and HubSpot to drive engagement and lead generation. You will help build a content strategy that aligns with the company’s goals and target audience, primarily in the SaaS/technology B2B space.
Key Responsibilities
Content Creation & Deployment: Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation.
HubSpot Management: Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. Experience with HubSpot certifications will be highly valued.
B2B Content Strategy: Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS/technology space.
Social Media (LinkedIn): Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience.
Collaboration: Work closely with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals.
Analytics & Reporting: Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement.
What Success Looks Like
Targeted, Engaging Content: Creation of well-crafted, on-brand content tailored to the B2B space, particularly within SaaS and technology sectors.
Effective HubSpot Use: Utilization of HubSpot to streamline campaigns, manage workflows, and generate qualified leads.
Consistent LinkedIn Presence: Active and consistent presence on LinkedIn, driving engagement and contributing to business growth.
Content-Driven Lead Generation: Engaging content that nurtures leads and drives conversions, with measurable success metrics across campaigns.
Qualifications
Experience:
2+ years of experience in marketing, with a focus on B2B content creation and deployment.
SaaS/technology industry experience is a strong plus.
Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation.
Proficient in LinkedIn marketing—experience running campaigns, optimizing content, and engaging with the business community.
Skills:
Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences.
Strong experience with HubSpot for content management, email marketing, and campaign tracking.
Experience with collaboration tools such as Slack, Zoom, and Teams.
Knowledge of SEO, lead nurturing, and B2B sales funnels.
Traits:
Creative, strategic thinker with a focus on measurable results.
Organized, deadline-driven, and able to manage multiple projects simultaneously.
Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience.
Comfortable working in a remote, distributed team environment.
The Opportunity
This is an exciting opportunity to be part of a forward-thinking company that’s shaping the future of employee performance and engagement. As a Marketing Specialist, you will have a direct impact on how the company connects with its audience, creates value-driven content, and drives growth through strategic marketing efforts. If you are ready to take the next step in your career and contribute to a dynamic team, we’d love to hear from you.
Application Process
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Marketing Specialist
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