Scale Army Careers
Scale Army Careers
Scale Army Careers
About the job
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is seeking an experienced Social Media Specialist to take ownership of content creation and platform management across key digital channels. The organization is focused on strengthening its brand presence across Meta and LinkedIn while expanding visibility within AI-driven search environments through Large Language Model Optimization (LLMO). This role plays a central part in driving engagement, improving share of voice, and aligning social strategy with broader marketing priorities.
Location
Fully remote | 9 AM – 5 PM EST
Role Overview
The Social Media Specialist will lead content creation, publishing, scheduling, and performance tracking across Meta and LinkedIn platforms, while also supporting broader channel distribution. This role is responsible for implementing the content calendar, managing community engagement, and executing LLMO and citation initiatives to enhance brand visibility in AI-generated responses.
Key Responsibilities
Social Media Management
Create and publish regular content across Instagram, Facebook, LinkedIn, TikTok, and YouTube based on strategic priorities
Design visually compelling posts using Canva and Adobe Photoshop
Write engaging, platform-specific copy aligned with target audiences and engagement goals
Collaborate with the video editor to coordinate video content needs and provide creative direction
Implement and optimize the content calendar provided by the Marketing Director, incorporating creative input
Schedule and publish content using Hootsuite to ensure consistency
Monitor engagement and performance metrics regularly
Report on social media performance, engagement trends, and campaign effectiveness
Respond to comments, messages, and community interactions in a timely and brand-appropriate manner
LLMO (Large Language Model Optimization) & Citation Management
Monitor and manage citations provided by Athena HQ to maintain accurate and updated information
Execute email outreach campaigns to editors and publications using established templates to enhance share of voice on AI platforms
Track and report on LLM share of voice performance and citation impact
Identify opportunities to improve brand visibility in AI-generated responses and strengthen overall SEO presence through LLMO
Community Engagement
Monitor Reddit and other relevant forums daily for discussions related to bathroom renovations, DIY projects, and home improvement
Respond to customer inquiries and participate in conversations using the brand voice
Engage authentically within relevant online communities to build visibility and trust
Qualifications
Experience
3–5 years of professional experience in social media management and digital marketing
Proven track record of creating engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube
Experience using Hootsuite or similar scheduling platforms
Familiarity with LLMO, GEO (Generative Engine Optimization), and AI-powered search strategies preferred
Skills
Strong copywriting skills with the ability to adapt tone across platforms and audiences
Proficiency in Canva and Adobe Photoshop for visual content creation
Ability to analyze and report on social media performance and LLM share of voice data
Excellent written and verbal communication skills with strong attention to detail
Comfortable managing email outreach and citation pitching efforts
Strong organizational skills with the ability to manage multiple deadlines
Self-starter capable of working independently and taking initiative
In-depth understanding of social media analytics and performance optimization
What Success Looks Like
Increased brand engagement and visibility through effective social media strategies
Consistent, timely posting of engaging and on-brand content across platforms
Strong community management that enhances loyalty and customer relationships
Measurable improvement in LLMO share of voice and AI visibility
Opportunity
This role offers the opportunity to directly influence digital growth by combining creative content execution with emerging AI-driven visibility strategies. You will play a key role in strengthening brand authority, expanding community engagement, and enhancing presence across both traditional social platforms and AI-powered search environments.
Application Process
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Social Media Specialist
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