RooCru
RooCru
About the job
Our international client is seeking a skilled and detail-oriented Google PPC Manager to join their growing team.
They are open to a part-time or full-time person.
Compensation options are as follows
- 2 hours per day: R8,000 per month
- 4 hours per day: R16,000 per month
- 8 hours per day: R32,000 per month
About the role:
Our client, a growing and innovative company, is seeking an experienced PPC Manager to drive the performance and growth of their paid advertising efforts. This is a fantastic opportunity for a data-driven, strategic thinker who thrives on optimizing digital advertising campaigns to maximize ROI and meet key business objectives. The ideal candidate will have a solid understanding of Google Ads, Bing Ads, and social media advertising platforms, and a proven track record in successfully managing and scaling PPC campaigns.
Key Responsibilities
- Develop, Implement, and Optimize PPC Campaigns: Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and social media platforms to drive traffic, leads, and conversions.
- Keyword Research and Ad Copy Creation: Conduct keyword research to identify valuable search terms and develop engaging ad copy that enhances click-through rates.
- Budget Management: Efficiently allocate and manage budgets across campaigns, ensuring cost-effectiveness while maximizing performance and ROI.
Performance Monitoring & Reporting: Analyze campaign data, create regular reports, and provide insights to stakeholders on KPIs such as CTR, CPC, CPA, and overall ROI. - A/B Testing & Experimentation: Conduct A/B tests on ad copy, landing pages, and targeting strategies to continuously improve campaign performance.
- Collaborate with Cross-Functional Teams: Work closely with the content, design, and analytics teams to align PPC efforts with broader marketing goals and ensure a cohesive brand message.
- Stay Updated on Industry Trends: Keep up-to-date with the latest developments in paid advertising, Google algorithms, and market trends to ensure our strategies are always competitive.
Required Skills & Experience
- 3+ Years of Experience in PPC campaign management, preferably in an agency setting or a fast-paced corporate environment.
- Proficiency with PPC Platforms: Strong knowledge of Google Ads, Google Analytics, Bing Ads, and social media advertising platforms (e.g., Facebook Ads Manager).
- Analytical Skills: Ability to analyze and interpret campaign data to make data-driven decisions, with a strong understanding of Google Analytics and conversion tracking.
- Certification: Google Ads certification is preferred but not mandatory.
- Project Management Skills: Strong organizational skills and the ability to manage multiple projects simultaneously.
- Communication: Excellent verbal and written communication skills to clearly present ideas, strategies, and results to both technical and non-technical stakeholders.
Join our dynamic remote team and play a key role in driving our clients digital advertising success!
PPC Manager
RooCru is a remote staffing agency that specialises in finding talented marketing, admin and salespeople around the world to work part-time with our clients. Since launching we have helped hundreds of people find 10, 20 and 40 hours of work per week with companies in the UK, USA and Europe. Our clients trust us to deliver great people so we are always open to accepting new talent to the platform. Please check our minimum requirements before applying to become a part-time pro! The attraction of remote and part-time work means we receive a large volume of applications every week. This results in us having to disappoint the majority of people who apply to our roles. For this reason we request interested candidates view our minimum experience requirements before applying to become a part-time pro.