Amazon PPC (Pay-Per-Click) Assistant

We are seeking an enthusiastic and motivated individual to join our team as an Amazon PPC (Pay-Per-Click) Assistant. You will be responsible for assisting our PPC team in managing and optimizing Amazon advertising campaigns, driving traffic, and maximizing sales for our products. This is an excellent opportunity for someone looking to kickstart their career in digital marketing and gain valuable experience in a fast-paced e-commerce environment.

Responsibilities:

• Assist in the setup, management, and optimization of Amazon PPC campaigns.
• Perform keyword research and analysis to identify high-performing keywords for campaign targeting.
• Conduct competitor analysis to identify trends and opportunities for campaign improvement.
• Monitor campaign performance and provide regular reports on key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
• Collaborate with the PPC team to develop and implement strategies for improving campaign performance and maximizing ROI.
• Conduct A/B testing on ad creatives, landing pages, and other campaign elements to identify optimal combinations.
• Stay up-to-date with the latest industry trends and best practices in Amazon advertising and PPC marketing.
• Manage budgets and bid strategies to achieve campaign objectives within allocated resources.
• Communicate effectively with cross-functional teams, including marketing, sales, and product development, to align PPC efforts with overall business goals.
• Support the team in conducting data analysis to identify actionable insights and recommendations for continuous campaign improvement.

Qualifications:

• Bachelor’s degree in marketing, advertising, business, or a related field is preferred but not mandatory.
• Minimal professional experience in PPC marketing or digital advertising is acceptable if there is a strong willingness to learn and grow in the role.
• Basic understanding of digital marketing concepts, particularly PPC advertising.
• Familiarity with Amazon Seller Central and the Amazon Advertising platform is a plus but not required.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
• Self-motivated, proactive, and able to work effectively both independently and as part of a team.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel or other data analysis tools is desirable.
• You must know how to navigate the following tools: Amazon Seller Central – Campaign Manager, Microsoft Excel to perform the job well.

Amazon PPC (Pay-Per-Click) Assistant