Remote Recruitment
Remote Recruitment
Remote Recruitment
About the job
Description
Job Overview
Salary: R40 000 – R45 000
We’re on the hunt for a digitally savvy Digital Marketing & Community Manager to join an ambitious UK-based start-up disrupting the South African sports betting space. As our first dedicated marketing hire, you’ll take the lead in launching and growing a new AI-powered fan engagement and odds comparison platform designed for passionate South African sports fans.
This role is all about grassroots growth. You’ll be responsible for attracting and engaging 5,000+ early users in the first three months through creative, high-energy organic campaigns—with TikTok and Instagram at the heart of it all. You’ll also help shape our brand voice, lead community-building efforts, and drive buzz across social platforms.
If you live and breathe sports, know how to stop the scroll, and have a talent for building hype without paid ads, this role is for you.
Key Responsibilities
Develop and execute an organic digital marketing strategy targeting South African sports and sports betting fans.
Create and publish engaging TikTok and Instagram content, with a strong focus on short-form video and reels.
Launch grassroots campaigns, including giveaways, competitions, countdowns, and merch drops.
Build and manage online communities that live beyond the content—think comment sections, DMs, and group chats.
Collaborate with the founding team to define and evolve the brand’s tone, visual identity, and storytelling style.
Coordinate teaser and soft-launch campaigns in the lead-up to app release (target: August).
Identify and activate micro-influencers and sports content creators for organic reach.
Monitor content performance and engagement metrics, adjusting strategies to maximise traction and community growth.
Research and manage local brand partnerships or sponsorships (e.g., football fan pages, sports bars, merch suppliers).
Qualifications and Experience
Minimum 2 years of experience in digital marketing, with a strong emphasis on organic social growth and content creation.
Proven success running organic TikTok and Instagram campaigns that achieved measurable engagement and audience growth.
Passion for sports—especially football, rugby, and sports betting culture in South Africa.
Excellent short-form video skills (shooting, editing, captions)—familiarity with tools like CapCut, Canva, or InShot is ideal.
Creative mindset with a self-starter attitude—comfortable operating in a start-up environment.
Strong written and verbal communication skills.
Must have access to:
A laptop
A smartphone with a high-quality camera
Reliable, high-speed internet
Digital Marketing & Community Manager – Sports Betting
We believe great talent knows no borders. At Remote Recruitment, we empower South African professionals by connecting them with exciting career opportunities across the globe. Our goal is to help international companies thrive with dedicated, skilled remote teams, backed by our commitment to collaboration, integrity, and growth.