Advertising Specialist

About the job
Advertising Specialist – Manage High-Impact Campaigns for a Growing Remote Legal Staffing Company

About RemoteLegalStaff

RemoteLegalStaff connects top offshore legal professionals with high-performing U.S. law firms. We’re a fast-growing company helping legal teams scale smarter, faster, and more profitably. Now, we’re looking for a data-driven, creative Advertising Specialist to manage and optimize our paid ad campaigns across multiple platforms—including Meta, TikTok, and YouTube—and help us reach the next stage of growth.

The Role

As our Advertising Specialist, you’ll own the strategy, execution, and optimization of our paid media campaigns. You’ll work with leadership to define goals, craft compelling creatives, and analyze performance data to make strategic decisions. Your expertise will directly fuel our lead generation and brand growth, making this a high-impact role with plenty of room to innovate.

What You’ll Do

Plan, launch, and manage paid ad campaigns on Meta, TikTok, YouTube, and other platforms
Analyze campaign performance data to identify trends, opportunities, and areas for improvement
Make data-driven adjustments to targeting, creatives, bidding, and budgets for optimal ROI
Develop A/B tests to continually refine ad performance and messaging
Collaborate with the creative team to develop ad copy, video concepts, and visual assets that convert
Monitor KPIs including CTR, CPC, CPM, conversion rates, and ROAS to track success
Provide clear, actionable performance reports and strategic recommendations to leadership
Stay ahead of platform updates, algorithm changes, and industry trends to keep campaigns competitive

What We’re Looking For

2+ years of hands-on experience managing paid ads (Meta, TikTok, YouTube required)
Proven track record of driving measurable results with paid media
Strong ability to interpret ad performance data and make strategic optimizations
Experience managing budgets and delivering campaigns with positive ROI
Proficiency with analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager, YouTube Studio)
Creative mindset with an understanding of ad psychology and audience targeting
Highly organized, self-motivated, and comfortable working independently in a remote environment

Why Work With Us

Competitive compensation
Generous paid time off
Health & wellness stipend
Remote-first company with flexible work environment
Opportunity to make a direct impact on company growth
Supportive team culture that values innovation and results
 

Advertising Specialist