Social Media Growth Manager (Healthcare Focus)

About the job
We’re looking for a Social Media Growth Manager who can turn ~200 followers per platform into thousands of real, engaged, U.S.-based parents and caregivers, without relying on paid boosters to do the heavy lifting.

This role isn’t about vanity metrics.

It’s about authentic growth, creative storytelling, and meaningful connection.

If you’re strategic, very creative, and know how to grow organically through smart content and community engagement, this role is built for you.

What You’ll Own

Grow Our Audience — Organically

Develop and execute a strategy that scales Instagram, TikTok, and Facebook through creative, high-performing content , not paid follower boosts.

You’ll focus on:

Organic growth strategy
Trend-based content that converts
Engagement campaigns that build real community
Paid ads can support awareness, but organic growth is the priority.

Create Content That Connects

Develop reels, posts, testimonials, stories, and short-form videos that resonate with U.S. parents and caregivers.

Your content should feel:

Family-friendly
Trust-building
Informative and warm
Native to each platform

Be Close to the Real Work

You won’t create content in a vacuum.

You’ll communicate directly with RBTs and therapists on the ground to gather real stories, insights, and authentic moments.

This ensures the content reflects real impact — not generic marketing.

Drive Engagement

Engage actively through comments, DMs, and groups.

Build relationships.

Turn followers into community members.

Track What Works

Monitor performance metrics and provide weekly reports on growth, engagement, and campaign results.

Adjust strategy based on data, not guesses.

What Great Looks Like

Thousands of real, engaged U.S. followers
Strong comment conversations and community interaction
Content that feels human, warm, and relatable
Organic reach growth without depending on boosters
Authentic collaboration with clinical teams

What You Bring

Fluent, professional English
Deep understanding of U.S. parenting audiences
Proven experience growing U.S.-based social accounts
Strong short-form video skills (Reels, TikTok, Stories)
Exceptional creativity and idea generation
Experience managing ads (supportive, not primary driver)
Proficiency in Canva, CapCut, Adobe Suite, or similar
Ability to collaborate with therapists and clinical teams
Strong understanding of engagement and analytics
Healthcare or ABA experience (a plus)

Why This Role Matters

Families trust brands that feel real.

Your job is to grow that trust at scale, through creativity, consistency, and authentic storytelling.

If you know how to build community without buying it,

if you love turning real stories into powerful content,

and if you’re energized by growth.

Social Media Growth Manager (Healthcare Focus)