Senior B2B Marketing Manager

Our client is searching for an experienced Senior B2B Marketing Manager to join their team and help achieve growth goals.

Key Responsibilities:

As a Senior B2B Marketing Manager, you will drive our marketing efforts to establish our client’s brand as a thought leader in the healthcare industry. Your key responsibilities will include:

• Content Creation: Develop and execute content strategies for LinkedIn, the company blog, and SEO optimization to position of the company as a thought leader in healthcare technology.
• Outbound Campaigns: Plan cold outbound campaigns, utilizing various channels and tracking key metrics such as click-through rates (CTR) and meetings booked.
• Domain Warm-up: Implement strategies to warm up domains effectively, ensuring email deliverability and engagement rates.
• Outbound Email: Utilize tools like Apollo to create and send outbound emails, crafting compelling messages that resonate with our target audience.
• Lifecycle Marketing: Develop and execute lifecycle marketing strategies to nurture leads and convert them into loyal customers.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in B2B marketing, ideally with a background in healthcare.
• Proven experience in running successful cold outbound campaigns and email marketing.
• Strong writing skills with the ability to create engaging B2B healthcare content.
• Proficiency in email warm-up strategies and domain management.
• Exceptional communication and interpersonal skills.
• Results-driven mindset with a strong focus on ROI and measurable outcomes.
• Ability to work in the EST time zone (9 a.m. – 6 p.m. EST).

Reporting Structure:

The Senior B2B Marketing Manager will report directly to the Founder / CEO

Senior B2B Marketing Manager