
Product Pulse

Product Pulse
About the job
Growth is not a buzzword. It’s a battlefield.
And in this role, you’re not just running campaigns, you’re commanding them. Every ad, every click, every download, every surge of user engagement will carry your fingerprints. This isn’t marketing-by-the-numbers. This is about strategy, firepower, and an unrelenting hunger to bend data into dominance.
We’re seeking a Growth Marketing Team Lead who can take the chaos of multiple platforms, channels, and audiences and orchestrate them into one cohesive, ROI-driven symphony. You’ll manage a team, shape performance strategies, and experiment with cutting-edge tools to break through in regulated, competitive markets. And you won’t just keep pace with change, you’ll create it.
This role is not for the timid. It’s for the restless operator who loves the numbers but never forgets the humans behind them. A thinker, a doer, a disruptor.
What You’ll Command
Architect and execute performance marketing strategies that drive traffic, acquisitions, engagement, and revenue across multiple digital channels.
Manage, inspire, and optimise your team to deliver on growth ambitions with precision and urgency.
Slice through data, monitoring CPA, CPI, ROI, and campaign volumes, to extract meaning and fuel sharper decision-making.
Collaborate with developers, creatives, and digital teams to design campaigns that make audiences feel and act.
Conduct relentless testing, A/B, multivariate, creatives, platforms, to find the edge others miss.
Innovate within constraints, designing unorthodox campaigns that thrive even in heavily regulated markets.
Stay ahead of trends, experimenting with new channels before your competitors have even heard of them.
What You Bring
3+ years of performance marketing experience (mobile apps or iGaming a big plus).
3+ years leading and inspiring teams in high-growth environments.
Hands-on expertise in media buying, digital advertising, SEO, SEM, Google Ads, analytics, social and mobile marketing.
A strategic brain balanced with a scrappy, experimental spirit.
Deep analytical ability, you don’t just track metrics; you weaponise them.
Strong negotiation, communication, and interpersonal skills that keep teams aligned and partners bought in.
Entrepreneurial mindset, restless, resourceful, results-driven.
Why This Role Matters
Because in growth, standing still is the same as moving backwards. And we need someone who refuses to stay still.
Ready to stop following the playbook and start writing your own?
If you’re the kind who doesn’t just measure performance but transforms it, don’t hesitate. Send us a CV that shows the mindset, not just the metrics.
Growth Marketing Team Lead
Product Pulse provides expert Fractional Product Leadership to startups. Specializing in strategic product management and innovation, we offer flexible, impactful guidance to help your startup achieve and sustain market success. Connect with us to transform your product strategy