Inbound Marketer

About the job
Description

Job Title: Inbound Marketer

Job Type: Full-Time | Remote Working Schedule: US Hours

We’re looking for an Inbound Marketer who understands that inbound is more than SEO—it’s about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.

What You’ll Be Responsible For

Content Creation & Optimization

Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
Develop landing pages and conversion-focused copy that turns traffic into qualified leads

Inbound Marketing Execution (Beyond SEO)

Execute inbound campaigns across multiple channels, including:

SEO & content marketing
Lead magnets (guides, checklists, playbooks, resources)
Social media content that supports inbound distribution
Website and landing page experiences
Understand how content, distribution, and conversion work together in a full inbound funnel

Lead Magnets & Conversion Assets

Plan and build lead magnets that solve real user problems and capture demand
Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
Collaborate with marketing and design teams to improve conversion rates

Research & Strategy

Conduct deep research on industries, competitors, and audience pain points
Identify content gaps and opportunities across the inbound funnel
Translate insights into strong content angles and inbound campaigns
Stay up to date with SEO, inbound, AI-search, and content distribution trends

Analytics & Performance

Monitor and evaluate content and inbound performance using:
Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush, Ahrefs, AIO
Optimize content based on performance, engagement, and conversion data
Make decisions rooted in outcomes, not just traffic

What We’re Looking For

Must-HavesProven experience as an Inbound Marketer, Content Marketer, or Content Writer
Strong understanding of SEO, search intent, and inbound funnels
Ability to create content that drives value, not fluff
Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
Excellent written English with strong storytelling and persuasion skills
Portfolio showing results-driven inbound or content work
Understanding of how AI is changing content discovery and search
Familiarity with social media as a content distribution channel

Nice-to-HavesAgency experience
Experience building or promoting lead magnets
Familiarity with social media as a content distribution channel
Understanding of how AI is changing content discovery and search

Day-to-Day Responsibilities

Write, edit, and optimize inbound content across multiple formats
Build and improve lead magnets and conversion assets
Collaborate with SEO, marketing, and strategy teams on inbound initiatives
Review performance data and continuously improve content and campaigns
Research new topics, angles, and opportunities for inbound growth
Manage multiple projects while meeting deadlines
Participate in team check-ins, reviews, and feedback sessions

Interview Process

Initial Screening Call – Alignment on inbound thinking, communication, and expectations
Practical Assessment – Short inbound/content-focused task
Final Interview – Deep dive into strategy, execution, and ownership mindset

Inbound Marketer