Regional Marketing Manager

About the job
Regional Marketing Manager
Location: Sub-Saharan Africa/Middle East
Type of Contract: Contractor
Start Date: ASAP
Salary: Competitive

Who we are: Oxford International

Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!

The Marketing Department & the Impact of the Regional Marketing Manager

The marketing department is a central driver for growth, digital innovation and brand building across our business. We are committed to projecting and strengthening our brand through adopting a data-driven approach focused on value added initiative and measurable outcomes. Through our collaboration and alignment, we are greater than the sum of our parts.

Our Regional Marketing Managers are strategically located in key source markets to support our Global Recruitment Team (GRT) and our extensive agent network in achieving both regional and divisional targets. The Regional Marketing Manager provides valuable source market insights to aid in developing brand awareness and direct-to-consumer campaigns. They do this through sales and event enablement, social media and digital media campaigns, PR, email marketing and more.

Job specification

We are looking for a full-time Regional Marketing Manager with experience in digital campaigns and comms planning and management, PR, social media marketing, events and customer marketing – across both business and consumer audiences.

The successful candidate will be outcomes focused, driven, collaborative and will have worked across the sales funnel. They will be equally at ease with creative development, marketing techniques from awareness to conversion and basing decisions and improvements based on data.

Ownership of annual regional/national marketing strategy & plans

Together with the GRT leadership and regional marketing experts, the role leads on developing directional and accountable regional and national marketing strategies and plans for Africa, MENA, and Central Asian markets with a view of supporting and furthering brand objectives and sales targets.

Ownership of market & customer insights

The incumbent owns market, student and agent insights generation and collation that inform strategic planning and activities including campaign development, conversion activities etc. This includes monitoring regional trends, analysing campaign performance data, and gathering feedback from key stakeholders to ensure marketing strategies are relevant, targeted, and effective.

Sales enablement and support for global recruitment team and agents

You will collaborate closely with the Head of Regional Marketing, other Regional Marketing Managers, and the Central Marketing Team to effectively support the Global Recruitment Team (GRT). This includes responding to requests for event and campaign support, while also proactively identifying opportunities to meet regional, national, partner, intake, and programme-specific targets. A key focus will be on developing comms plans that drive agent engagement and student sign-ups. This could mean:

Agent communications: Delivering branded comms through social media, email marketing, events and direct marketing with a focus on building strong relationships and creating long-lasting co-branded marketing materials.
Event management support: Supporting GRT with event activation, setting success metrics, preparing relevant marketing material, attending events alongside other members of the regional team, and tracking performance etc.
Webinars: calendar and theme development across the sales funnel, promotion, invites, managing attendance & post webinar reporting, performance tracking & feedback.
Collateral development: Development and supply of standard print material from brochures, flyers, banners, GRT business cards, etc. based on globally agreed designs & standards.

Local implementation of global marketing campaigns

We often implement centrally devised campaigns and are looking to our regional managers to implement these in their markets in the most relevant ways possible.

This may mean sharing local market knowledge re social media, planning, research (when, where, how long, location, demographics, purpose) which platforms are most effective (local social media platforms) and influencing comms plans
Implementing locally e.g. Direct marketing and supplier management print mediums – best suppliers, print and supply management
Media relations/PR and more

Other: Skills, Abilities, Personal Qualities

Basic design skills with working knowledge of InDesign, and Canva
Good working knowledge of digital media campaigns and social media management
Budget management
Experience in the education sector is a plus
Data driven decision making
Resilience, gravitas and results orientation
Excellent command of English; additional languages are an advantage
Time and project management skills with the ability to juggle a range of competing demands
Well-developed interpersonal skills with the ability to engage with a diverse range of stakeholders
Attention to detail and commitment to quality and excellence

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

Regional Marketing Manager