Social Media Copywriter

Social Media Copywriter

My Content Pal

  • Contract

My Content Pal

  • Contract

My Content Pal

About the job
Job Title: Social Media Copywriter
Location: 100% Remote
Compensation: R37,000/month + Performance Bonuses
Type: Contractor

If you’re the kind of person who reverse-engineers viral posts for fun, loves hearing “this is the best post I’ve ever made,” and wants to write for founders who get real results, you’ll thrive here.

Who We Are
We turn founders into thought leaders by making them omnipresent on social media. Our clients run 7-8 figure businesses and need help scaling their personal brands, without sacrificing their time.

Even the founders we produce content for can’t distinguish our writing from theirs. It’s not an accident; it’s a science we’ve perfected.

The Problem With Most Social Media Copy

Let’s be real, most “social media writers” are stuck in 2021.

They’re still:

Writing pretty captions that get zero engagement
Chasing “best practices” that stopped working years ago
Creating content that looks nice but doesn’t convert
Missing the platform meta entirely

Here’s what no one tells you: good writing alone doesn’t cut it anymore.

Copying and pasting from AI doesn’t cut it either.

What Works in 2025

The game has changed. If you want to win, you need to:

Understand how platform meta shifts monthly
Spot patterns before they become trends
Write concise content with a distinct TOV
Select the best format for niche audiences
Analyse performance to build a repeatable formula for viral posts
Use AI as leverage, not a crutch

The best LinkedIn copywriters aren’t just writers, they’re strategic thinkers with a deep understanding of personal branding, engagement psychology, and inbound lead gen. We’ll help you become that person.

Why We’re Different

We don’t chase vanity metrics. Every post is built to drive inbound opportunities.
We have a proven system that turns good writers into exceptional ghostwriters.
Our clients see real business results, and we get a front-row seat to the impact.
You’ll never feel like a content machine. We prioritise creativity, precision, and growth.
We use AI strategically, never by pushing a single prompt and pasting the result. Every draft goes through a human‑led, multi‑step editorial cycle that shapes voice, rhythm, and nuance, so your copy sounds like you, not like the choppy, copy‑paste sentences that betray low‑effort AI.
We don’t hire human ChatGPTs. We want critical thinkers. Writers who can deconstruct a message, spot gaps, and make smart calls, not just follow prompts.

What You’ll Be Doing
You won’t just write social media content.

You’ll also think, analyse, and adapt:

Study the top 1% of performers on each platform
Decode why some posts go viral and why others flop
Spot content pattern shifts before the crowd does
Adapt your strategy when algorithms change
Receive and act on direct feedback
Obsess over improving your craft week after week

 

How We Make Your Success Inevitable

 

Intensive training in our proprietary content system
Direct mentorship from the founder
Real-time feedback loops from high performers
Strategic support from a dedicated content strategist
Access to premium copywriting and strategy courses
Content inspiration frameworks that kill writer’s block
Weekly feedback cycles to improve fast

Your Support System

Weekly team huddles (share wins, solve challenges)
Bi-weekly 1:1s with founder (direct access to leadership)
Performance check-ins. No surprises, just clear growth
Active teamwide feedback. Learn faster, grow faster

The Skills That Actually Matter

1. Pattern Recognition
Spot trends before they peak
Understand what makes high performers succeed
Predict and adapt to algorithm shifts
2. Platform Fluency
Deep, native-level understanding of each platform
Know what works today (not last year)
Adapt tone and format across different platform “languages”
3. Taste
Know what’s cringe—and what converts
Understand why some posts that “look good” don’t perform
Discern between good writing and effective content
4. TOV Adaptability
Learn and master each client’s voice
Pick up subtle speech patterns and translate them into copy
Switch between client personas with ease and precision

Compensation & Growth Path

R37,000/month
We reward consistency and results with bonuses for client loyalty, growth, and referrals.
Manage 5 clients
Clear path to Content Strategist role

Your Career Path Here:

Month 1–3: Master our content system
Month 3–6: Begin training as a Content Strategist
Month 6–12: Transition into a Strategist role (if you want it)

Ready to Become the Writer Clients Brag About?

If this sounds like the environment where you’d do your best work, we’d love to meet you.

Social Media Copywriter

High-quality content that's optimised for SEO and doesn't break the bank.

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