Senior Digital Marketing Manager

About the job

About the Role

We are seeking a senior-level, performance-driven Senior Manager Digital Marketing with 8- 10 years of B2B experience to lead and optimize our digital channels. This role focuses on strategy, execution, optimization, and performance scaling — translating broader marketing and campaign strategy into high-performing digital programs.

Responsibilities

Digital Strategy

Define and lead the digital marketing strategy, SEO/AI search strategy, aligning channel mix and roadmap with business and revenue goals.
Track market and digital trends, recommending new channels and approaches when they are appropriate and high impact.
Set and manage KPIs and budgets across channels, using data to optimize acquisition, retention, and overall ROI.
Digital Channel Execution & Optimization

Execute digital initiatives in alignment with integrated campaign strategy.
Own performance and optimization across paid search, paid social (LinkedIn, Google), display, retargeting, and SEO.
Manage Generative Engine Optimization (GEO) and deliver insights that improve AI-engine share of voice and rankings.
Manage digital budgets and allocate spending based on performance and ROI.
Manage external agencies or vendors supporting paid media or SEO initiatives.
Continuously optimize targeting, bidding, creative testing, and landing page performance.
Demand Capture & Conversion Optimization

Optimize digital programs to increase lead volume and quality.
Drive website conversion rate optimization (CRO)
Partner with marketing operations to ensure accurate tracking, attribution, and reporting.
Performance Analytics & Reporting

Maintain dashboards tracking digital performance, funnel progression, and ROI.
Provide data-driven insights and recommendations to senior leadership.
Analyze campaign-level results and recommend improvements based on performance data.
Marketing Technology & Systems

Lead cross-functional collaboration with internal teams and agencies to design, optimize, and evaluate marketing automation workflows that advance digital acquisition strategy.
Ensure CRM and marketing automation systems are properly integrated for attribution tracking.
Cross-Functional Collaboration

Partner with Demand Generation and Product Marketing to ensure digital execution aligns with messaging and target personas.
Work with content and creative to ensure assets are optimized for digital channels.

Experiences and Skills

8 -10 years of B2B progressive digital marketing experience with a strong focus on execution and optimization.
Demonstrated success managing paid media budgets and improving performance metrics.
Strong understanding of long B2B sales cycles and multi-touch attribution models.
Effectively managed external digital agencies, resulting in a measurable improvement in campaign performance and ROI.
Hands-on experience with:
Paid search and paid social (especially LinkedIn)
SEO and conversion rate optimization
Marketing automation platforms (HubSpot, 6Sense)
Google Analytics and reporting tools
Generative Engine Optimization strategies
Highly analytical, detail-oriented, and performance-focused.
Strong collaboration skills; comfortable operating within cross-functional campaign structures.
Excellent communication, stakeholder management, and project management skills; comfortable influencing cross-functional teams and working with senior leaders.
Previous experience leading or mentoring a team is highly advantageous
Experience in financial services or regulatory technology markets preferred.

What We Offer

Competitive salary and benefits package
Opportunity to shape the visual identity of a growing compliance technology leader
Collaborative team environment with cross-functional exposure
Professional development and learning opportunities

About MCO (MyComplianceOffice)

MCO is a global leader dedicated to empowering Financial Services firms to manage compliance programs with ease and efficiency. Our mission is to foster a fair, transparent, and trusted financial environment worldwide by helping organizations meet their regulatory obligations to society.

At the heart of MCO’s offering is our unique, unified platform, which seamlessly integrates compliance monitoring and data into a single, comprehensive view. This holistic approach enables firms to maintain compliance across all internal systems, structures, and processes—ensuring peace of mind in an ever-evolving regulatory landscape.

Headquartered in Dublin, MCO has an international footprint, with offices in London, Singapore, Hyderabad, New York, Chicago, Fort Worth, Switzerland, South Africa, Slovenia, and the UAE. Since our founding in 2008, we have evolved from a specialist provider of “best of breed” employee compliance solutions to a pioneer in integrated compliance technology.

Today, our team of over 400 professionals supports more than 1.5 million users in 128 countries. Our diverse customer base includes small businesses, large enterprises, four of the world’s top ten asset managers, twenty of the top seventy-five global banks, and three of the top five investment banks for global M&A transactions.

Senior Digital Marketing Manager