Marketing Pros
Marketing Pros
Marketing Pros
About the job
If you’re a PR pro who knows how to craft stories, build media relationships, and land coverage, we’ve got a role you’ll love. 📝✨
Linkifi helps businesses build authority by positioning their leaders as credible experts through smart, strategic PR. 🎯🤝
If you’ve done this before and want to make an impact again, let’s get down to business. 🚀
The Role
You’ll be responsible for:
Narrative strategy (monthly): Lead client strategy calls to decide what they should be known for; translate into concrete story ideas and angles.
Relationship pipeline: Build tight journalist lists (≈15–20 per narrative) and maintain a high-touch, long-cycle cadence with updates.
Targeted pitching: Personalised outreach to secure interviews (radio/TV) and commissioned op-eds/features; minimal mass press releases.
Content support: Draft op-eds, interview briefs, talking points and expert commentary quotes; fill spare time by writing quotes for other PR clients between waves.
Source material: Often derive narratives from client podcast recordings/transcripts; watch/skim and turn into angles.
Light tooling: Internal use of Airtable is fine; Google Sheets equally fine. No specific tooling requirement.
Cross-time-zone comms: Default EU hours; be ready for the odd late reply when US interviews are being set.
First-90-Day Wins
Narratives live — For 1–2 priority clients, define three quarterly narratives with matching 15–20 journalist lists; outreach in motion.
Early coverage — Secure ~3–5 pieces of coverage by Day 90; establish repeatable follow-up cadence.
Operating rhythm — Monthly workflow in place (strategy call → targeted outreach → tracking → closes) that fits EU-hours team and US media realities.
The Person
Proven traditional PR track record (media relations, story development, interview/op-ed placement).
Evidenced ability to build journalist relationships and pitch credibly to specialist reporters/editors.
Comfortable running monthly strategy conversations and converting them into targeted media plans.
Excellent writing across pitches, op-eds and expert quotes; organised, persistent follow-up; thrives in a long-cycle, relationship-led model.
Seniority bias: preference for a more experienced “old-head” operator, while not excluding exceptional 3–4 year profiles.
Salary and Benefits
Salary Range: R45,000 – R50,000 per month for 4 days a week
Through Marketing Pros, the successful candidate will have access to a shared workspace in Cape Town, a Slack group with other South Africa-based marketing professionals, and regular social and training events.
PR Lead
We're a team of passionate people with deep roots in both the marketing industry and the South African community. Connecting remote South African marketing talent with global companies is what we specialize in.