The Shopper Marketing role is an amazing opportunity for the successful individual to plan and own how the Kimberly-Clark South Africa strategies are translated into how we engage our shoppers within the typical and Omni Channel touch points.
You will be responsible for deploying excellence in strategic thinking/executional best practice across shopper messaging, point of sale (physical and digital) as well as shopper marketing programs designed to driver further brand loyalty and have a direct impact of sales in store. You will also bring shopper insights back into the strategy creation internal to make for better innovation etc.
As the role has a high level of integration across the commercial team you will need to partner with the category, sales, operations and marketing teams to:Develop shopper platforms that drive our brands in context of the category visions and growth drivers while ensuring they live across channels.
Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel and medium.
Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring and assessment of KC and competitor visibility and impact at all shopper touch-points
Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths
Annual Strategy Planning:
Review and develop shopper marketing plans to stimulate category participation incorporating into the annual brand plans
Defining and setting of annual business KPI’s/milestones for shopper engagement programs by channel
Customised category/customer solutions based on identified areas of growth
Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team
Manage the total trade spend budget and ensure that monthly tracking and reporting is completed timely
Minimum of Bachelor’s degree required.
Significant experience (3-5 year) in Shopper Marketing and/or Brand Management within the CPG/FMCG industry
Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to (informal) Markets.
Experience in sales and /or category development advantageous
Previous team or project leadership experience with emphasis on managing projects as well as creative agencies and production agencies.
Detailed understanding of consumer, shopper and customer needs/dynamics
Previous experience managing large budgets and relevant monthly processes
Negotiable basic salary dependent on experience
Competitive performance bonus
Generous Pension scheme and Medical Aid
And many other personal benefits – from Bursary Schemes to aid you future development/studies to subsidization of your child’s schooling fees
And finally, the fine print…
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
We are an equal opportunity employer and are committed to developing a diverse workforce. Preference will be given to candidates who promote representation within Kimberly-Clark in terms of the Employment Equity Act.
National Shopper Marketing Manager
As a Kimberly-Clark employee, you have an opportunity to impact billions of lives through the products we make, the workplaces we create and the communities we serve. The proof is in our purpose – Here, we are creating Better Care for a Better World and it starts with YOU! Learn more about us and see what inspires you, careersatkc.com. Through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands, at Kimberly-Clark you and your purpose are in the driver seat of your career. Huggies®. Kleenex®. Andrex®. Scott®. Kotex®. Poise®. Depend®. The proof is in our products – For 150 years, our brands have been brought to market by a team of purpose-led innovators dedicated to creating Better Care for a Better World. And it takes the right people—in the right jobs and the right place—to make that happen. Join our 45,000+ employees who are changing the world for the better and generously giving back to communities and causes around the globe. Better Care for a Better World starts by taking care of you and giving you what you need to succeed. We’re dedicated to breaking down barriers to speed decision making and creating a workplace with relentless focus on our consumers and growing our people, like you. The proof is in our people – we've been rated as one of Forbes 2022 World's Best Employers, and it's because of the caring people and the amazing culture that brings out the best in everyone. Join our employees in our amazing culture that brings out the best in everyone.