KFC
KFC
About the job
As an Assistant Brand Manager, you will be responsible for supporting the Brand Manager in executing the brand calendar, value platforms, and key lunch and dinner occasions. Your primary focus will be on bringing the core brand calendar to life, ensuring timely and effective campaign launches, and driving business results. Additionally, you will work closely with various internal teams, including NPD, supply, operations, finance, and packaging, to test ideas, evaluate concepts, and provide recommendations to strengthen brand plans and future calendars.
Bring the core brand calendar to life, ensuring timely and effective campaign launches.
Work closely with cross-functional teams to test and evaluate ideas, providing recommendations for brand plan improvements.
Track performance, competitor activities, and consumer behavior, and provide post-campaign learnings and optimization ideas.
Manage agencies and suppliers, ensuring high-quality campaign execution and consistent brand presence across all channels.
Collaborate with the Brand Manager to deliver high-quality campaigns and ensure plans are executed on time.
Stay updated on market trends, consumer behavior, and competitor activities to inform brand strategies.
Assist in developing new product bundles and offers within agreed food and paper guardrails.
Partner with sales and insights teams to understand performance, forecasts, and consumer response.
Conduct regular field trips to stay connected with the market and gather insights.
Tertiary degree in Marketing or a business-related discipline is preferred, with a post-graduate qualification being an advantage.
Minimum 2-3 years of Brand Management experience, preferably in a consumer products company with a turnover of R1bn+.
Experience in corporate and strategic planning, branding, advertising, sales promotion, product development, and market research is essential.
Excellent interpersonal, communication, and influencing skills, with the ability to work under pressure and adapt to changing circumstances.
A strong understanding of the retail, service, and multi-outlet industries is highly regarded.
Proficiency in Microsoft Office Suite and relevant marketing software is required.
Ability to work independently and manage multiple projects simultaneously.
Strong analytical skills and a data-driven approach to decision-making.
A creative mindset with the ability to think innovatively and develop new ideas.
A passion for the food industry and a commitment to KFC’s brand values.
Assistant Brand Manager
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.