Marketing Specialist

Marketing Specialist

JobRack

  • Full Time

JobRack

  • Full Time

JobRack

About the job

About The Company

Hi, I’m Noel, founder of JobRack.

JobRack helps agency owners and entrepreneurs hire brilliant remote team members from Eastern Europe and South Africa. We are a performance-focused business looking for a specialist to help drive client acquisition.

Our Core Values:

Clarity
Focused speed
Positivity and professionalism
Constant improvement
Wowing our clients every time
We’re helpful and friendly.
This is not just a tagline. It’s how we work with each other, our clients and candidates, and even the people we don’t end up working with.

About The Role

We’re looking for a hands-on, performance-focused, build-it-and-make-it-convert Marketing Manager/specialist. You will own the marketing funnel and work directly with the founder to plan strategy, then execute rapidly, independently, and effectively. Speed and action are highly valued.

Key Responsibilities:

You will own and execute tasks across the full marketing funnel, including:

🚀 Campaign Execution: Launching and testing paid offers (e.g., micro-guides) to generate leads quickly.

🏗️ Funnel Development: Building simple funnels that convert leads into hiring clients.

🔄 Content Repurposing: Turning the 75-page Hiring Playbook into high-converting micro-guides and short-form offers.

⚡ Asset Creation: Spinning up landing pages and email sequences in days, not weeks.

📧 Email Marketing: Writing and managing high-performing email campaigns (opt-ins, nurture sequences, newsletters, etc.).

🤝 Partnerships: Running and tracking newsletter sponsorships and partnership campaigns, including finding new opportunities.

📈 Analysis & Optimization: Tracking metrics, spotting what’s working, and fixing what’s not using GA4, dashboards, and KPIs.

🧑 🤝 🧑 Relationship Management: Managing relationships with partners, newsletter sponsors, and freelancers.

What You’ll Own (The Focus):

Your success will be measured by driving:

Number of leads generated per campaign/channel
Email open, click, and conversion rates
Number of high-quality referrals and repeat client sales each month

About You!

To succeed in this role, you must have:

✅ Proven experience building and running full funnels (ads → landing page → nurture → sale), ideally B2B.

✅ Hands-on experience with at least one major ad platform (Meta, LinkedIn, Google).

✅ Ability to build landing pages using ClickFunnels, WordPress, or similar tools.

✅ Strong skills including list management, sequences, and broadcasts (ActiveCampaign experience a plus).

✅ Experience writing or repurposing content for conversion (lead magnets, micro-guides, short-form offers).

✅ Confidence using GA4, dashboards, and KPIs to guide and prioritize work.

✅ Ability to build, launch, and test campaigns without needing a designer or developer.

✅ Bias for speed and action (launch MVPs quickly and iterate).

✅ Recent examples of using AI tools to improve marketing execution.

Bonus Points for:

✨ Experience running newsletter sponsorships and tracking conversions.

✨ Experience working in an agency, SaaS, or service business before

✨ Familiarity with HubSpot, Zapier, and Google Sheets.

✨ Experience with systems to drive referrals and repeat customers.

✨ A personal interest in remote work, hiring, or entrepreneurship.

✨ Knowledge of SEO, PPC and CRO (a plus, not a strict requirement)

As the ideal candidate, you love email and content marketing and actually know how to make it convert. You think in systems and funnels and dashboards. You’ve got a “let’s figure it out” attitude and you know how to move fast and test things without needing endless meetings! You’ve got tons of examples of how you’ve done things yourself. You’re hands on every day creating email sequences, landing pages and more. You’ve also got tons of examples of using AI tools to do better work, faster.

Benefits

What’s in it for you?

💰 $3,000–$4,000+/month (on a gross, independent contractor basis)

🌍 100% remote, work from anywhere

🕘 Full-time, with some flexibility

🌴 20 days paid holiday (rising to 25 after one year)

🤒 5 paid sick days per year

✈️ Annual team retreat, opportunity to grow with us, real ownership

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

A quick note on working as an independent contractor:

We hire our team members on an independent contractor basis but that’s just a legal thing. In every way, you’re a real team member. Just please be happy to work in this way – if you need advice on it, apply and we’ll help you figure it out together.

Marketing Specialist

JobRack helps business hire the best remote team members from Eastern Europe and South Africa. We have a hiring service where we take on all the pain of hiring remote team members and a DIY job board businesses can post roles and manage the hiring process themselves. We're real people. We pride ourselves on being helpful and friendly and we're here to help you throughout the hiring process.

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