JobRack
JobRack
JobRack
About the job
About the company
Meet Web Marketing for Dentists.
We’re a digital marketing agency that focuses 100% on helping dental practices grow.
We help them get more patients through smart, ROI-driven digital campaigns – mostly paid and organic search. If you know anything about dentists, you know they’re super busy running their practices, so we take the pressure off and bring in the results!
Over the last few years, we’ve grown a lot, and our clients stick with us -our retention rate is around 90%. We now offer not just ads but also organic search services, 24/7 live chat, lead booking, and more.
The dental marketing space is full of opportunity, and we keep evolving to stay at the top. If you’re into smart digital strategies and working with a team that’s serious about results, you’ll feel right at home here!
About the role
We’re looking for a Head of PPC – someone who can step in, take the lead on all things ads, and elevate our digital campaigns to the next level. You’ll be both the strategist and the doer: improving campaign quality, lowering lead costs, and helping make our clients even happier.
In this role, you will:
📊 Manage the PPC team and step in directly on Google and Meta campaigns when needed
📈 Deliver regular performance reports to the leadership team
🛠️ Implement tools to track budgets and gain better control over campaigns
💡 Test and optimize ads to reduce cost per lead by 25%
📅 Ensure 90% of clients use at least 90% of their allocated ad spend
🚀 Introduce new tech and processes (yes, we love AI tools)
🔧 Handle technical tasks yourself or guide the team to get them done
🧩 Create new processes that improve the department’s speed and results
🌐 Expand Google Ads beyond just Search campaigns
👀 Spot issues early across all accounts before they affect our clients
You’re someone who gets the job done – and does it well. You’re tenacious, reliable, and know how to lead with both empathy and accountability.
You solve root problems instead of symptoms, bring a positive and respectful vibe to the team, and you’re constantly curious about learning and improving.
You operate with integrity, even when no one’s watching.
🕒 Working hours: This is a full-time role with some flexibility . Ideally we require working hours from 7am EST to 3pm EST.
About you
To excel in this role, you need to have:
✅ 5 years + of PPC experience.
✅ Proven experience working in an agency environment.
✅ Proven experience leading digital marketing teams
✅ Strong technical skills – Google Ads, CRMs, campaign tools, WordPress, Excel/Sheets/Looker, etc.
✅ A passion for the “techy” side of performance marketing — comfortable exploring tools, automation, and data-driven strategies to identify opportunities and drive improvements across 100+ client accounts at a strategic level
✅ Able to run and optimize digital ad campaigns across platforms
✅ Confident in managing internal and external team members
✅ Excellent at reporting and making data-driven decisions
✅ A natural at communication, leadership, and solving problems
Brownie points for:
⭐ Experience with video editing or content tools
⭐ Comfortable using WordPress and similar platforms
⭐ Familiarity with chat automation or advanced ad integrations
Benefits
What’s in it for you?
💵 Salary: $4000–$4500 per month*
🕶️ Full-time: Fully remote
🏖️ Paid time off: 27–29 days depending on the year
🧘♀️ Supportive, no-micromanagement culture
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
Head of PPC
JobRack helps business hire the best remote team members from Eastern Europe and South Africa. We have a hiring service where we take on all the pain of hiring remote team members and a DIY job board businesses can post roles and manage the hiring process themselves. We're real people. We pride ourselves on being helpful and friendly and we're here to help you throughout the hiring process.