hireful
hireful
hireful
About the job
hireful are a growing recruitment software company who need an experienced B2B marketing executive who enjoys building systems not just running campaigns.
Our small marketing team (3 employees) have helped us develop a great reputation and a steady supply of leads by running weekly webinars and producing free tools and other content to engage prospects.
You will own the systems that generate and nurture leads. This is a hands on role for someone who enjoys combining marketing creativity with automation, data and experimentation.
What you’ll be doing:
Plan and run outreach campaigns using LinkedIn and email, including messaging, sequences and targeting.
Build and manage target prospect lists and segmentation to support campaign targeting.
Create and optimise landing pages and campaign journeys that convert interest into qualified leads.
Implement and maintain marketing automation workflows for lead capture, nurture and qualification.
Manage CRM segmentation, lifecycle stages and lead scoring to support effective pipeline management.
Use AI tools and automation to improve campaign creation, personalisation and operational efficiency.
Continuously test and refine messaging, timing and targeting to improve response and conversion rates.
Monitor and report on campaign performance and pipeline contribution, identifying opportunities for optimisation.
What we need you to bring to the party:
Experienced in B2B SaaS marketing, growth marketing or demand generation.
Strong knowledge of HubSpot and excellent reporting/data analysis skills, so we can see where progress is being made and what areas need extra attention.
Experienced running multi-step campaigns across email and LinkedIn.
Skilled with automation tools such as Zapier, Make.com, Hubspot workflows, Claude Cowork or similar.
Excellent writing and copy editing skills.
Strong interest in AI, agents and automation.
What we will offer in return:
An excellent salary/benefits and the opportunity to develop your career.
A relaxed culture where you are expected to plan your own day, take breaks when you need them and enjoy your work.
31 days holiday, including bank holidays.
Location
This is a fully remote role for candidates based in South Africa. Applicants must have the legal right to live and work in South Africa.
What’s next?
If you are ready to help us build the UK’s most helpful recruitment technology company then click apply and complete the short application process (3-4 mins). We promise to feedback to all applicants within 3 working days.
Before you go…
We believe in the power of diversity here at hireful. We strongly encourage applicants from all parts of society. You can read on our careers site about the actions we are taking ourselves and how we are also helping other organisations to build more inclusive recruitment strategies.
Demand Generation & Marketing Automation Executive
Getting the right people for your company can be tough. Especially if you don’t have the big bucks to compete with all those huge corporations. That’s why we’re here. We’re all about helping smaller ‘everyday’ organisations with your recruitment – so you can find the people you need and smoothly get them on-board. We are hireful. We are on a mission to be the UK's most helpful recruitment technology company.