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About the job
Location: Remote (USA or Canada) or in-person in San Francisco, CA

Job Type: Full-Time

Work Hours: Must be available during PST working hours

Salary: Competitive, based on experience + benefits (401k, healthcare, FSA, annual offsite)

About Valid

Valid is a fast-growing startup building the worlds most scalable ad agency, powered by AI-assisted, human-in-the-loop strategies. Were backed by leading Silicon Valley investors and work with high-growth app clients to deliver measurable results.

Were looking for an App Performance Marketing Analyst to join our team and help scale mobile apps through innovative, data-driven user acquisition campaigns.

Responsibilities

Manage performance marketing accounts for app clients.
Plan and execute paid campaigns across Meta, TikTok, Snapchat, ASA, and Google UAC.
Manage creative production and testing workflows for app campaigns.
Build and optimize creative testing frameworks tailored to app KPIs.
Analyze data and provide actionable insights to improve CPA, ROAS, and LTV.
Conduct A/B and multivariate testing.
Collaborate with internal teams and present campaign reports to clients.
Use MMPs (AppsFlyer, Adjust, etc.) and analytics dashboards for reporting.

Requirements

23 years of growth marketing or user acquisition experience.
12 years of app performance marketing experience, primarily paid social UA.
Hands-on experience with MMPs and app attribution (SKAdNetwork, ATT).
Proven track record managing iOS app campaigns on paid social and search.
Strong analytical skills and ability to communicate insights.
Ability to multitask and prioritize effectively in a fast-paced environment.

Preferred

Experience with subscription or freemium app models.
Familiarity with onboarding flows and paywall testing.
Up-to-date with platform changes and app marketing trends.

Boost Your Productivity and Cut Labor Costs with Premium Talent