Enko Education
Enko Education
Enko Education
About the job
ENKO EDUCATION
Performance & Digital Marketing Manager
Multiple Countries | Full Time | Mid-Senior Level
Contract Type: Permanent | Team: Central Marketing + Network of Schools
Join Enko Education on our mission to unlock potential in Africa
Enko Education is an international school network with Africa at heart and the world in mind. We are building a network of African International Schools in 10 African countries, offering an education accessible to more Africans that gives them the world’s best universities through innovative programmes leading to globally recognised qualifications.
Since 2014, Enko Education has helped thousands of students secure admission to top universities such as Yale College, Sciences Po, Ecole Polytechnique, and the University of Toronto. Backed by leading development finance institutions, we are on track to reach 20,000 students by 2028.
We are looking for a sharp, data-driven marketer who is equally at home strategising on digital acquisition and rolling up their sleeves to implement, measure and optimise. You will own the full growth funnel, from the first impression to a signed enrollment, working across the central team and the network of schools, orchestrating agencies and internal stakeholders to drive results.
Do you thrive at the intersection of data, technology and marketing? Do you have a strong bias for action and a passion for impact? Then we want to hear from you.
Apply now and embark on a journey of transformation with Enko Education.
Your Impact
As Performance & Digital Marketing Manager, you will be the engine behind Enko’s digital acquisition and enrolment pipeline. You will work closely with Management, school directors, admissions teams and external agencies to build a marketing machine that scales across African markets.
Performance Marketing & Paid Acquisition
Strategy & Execution: Develop and own the paid media strategy across Google Ads, Meta, and YouTube for both the group and individual schools
Agency Management: Brief and oversee external agencies or freelancers, ensuring they are held accountable to strict performance targets and KPIs
Conversion Optimization: Design and iterate on conversion funnels, including landing pages, lead capture forms, and retargeting sequences through structured A/B testing
ROI Tracking: Own and report on key metrics such as CAC, ROAS, and CPL to measure pipeline contribution
Website & Digital Infrastructure
Digital Ecosystem: Own Enko’s central and school websites, focusing on UX, page speed, SEO, and conversion rate optimization
Martech Stack: Manage the CMS and audit our marketing technology stack to implement robust tracking and tools that improve performance without adding complexity
Growth & Demand Generation
Organic & Local Growth: Drive SEO/AIO strategies and develop local acquisition playbooks to empower individual campus teams
Lead Nurturing: Design and automate workflows in Pipedrive to convert inquiries into booked admissions appointments
Sales Alignment: Work closely with admissions teams to close the loop between marketing leads and enrolled students
Analytics & Reporting
Single Source of Truth: Build and maintain dashboards tracking pipeline health and channel performance across all schools
Insights: Deliver actionable weekly and monthly insights to school leadership to drive data-informed decisions
Your Profile
Experience: At least 5+ years in performance or growth marketing, ideally managing multi-site or multi-market digital acquisition
Technical Mastery: Proven track record in running paid campaigns (Google/Meta) and a strong command of funnel optimization and A/B testing
Toolbox: Hands-on experience with CMS (WordPress/Webflow) and marketing automation/CRM tools (Pipedrive is a plus)
Mindset: Data-driven, autonomous, and results-oriented with a strong bias for action
Languages: Fluency in both English and French is mandatory
(English version)
Equal Opportunities & Safer Recruitment
Enko Education is an equal opportunities employer, committed to inclusivity, diversity, and valuing difference. Enko Education schools are committed to child safeguarding and promoting the welfare of students and young people, and we expect all staff, volunteers, and third parties to share this commitment. Our safer recruitment practices aim to ensure that only individuals committed to child safeguarding join our schools. You can read our Safer Recruitment Statement here.
Successful candidates must provide a police clearance (or equivalent) from every country where they have lived in the past 10 years before signing an employment contract
Reference checks with previous employers will also be conducted for each successful candidate
About Enko Education
International education with Africa at heart and the world in mind.
Enko Education is a fast-growing network of 15 international schools in 10 African countries, offering international education with Africa at heart and the world in mind. Our mission is to make high-quality international education accessible to more African learners and to guide them towards the world’s best universities through innovative programmes leading to globally recognised qualifications.
Since 2014, Enko Education has helped thousands of students secure admission to top universities such as Yale College, Sciences Po, École Polytechnique, and the University of Toronto. Backed by leading development finance institutions and funds including Proparco, I&P, Adiwale, BIO Invest, Oiko Credit and Liquid Africa, we are on track to reach 20,000 students by 2028.
Performance & Digital Marketing Manager
Enko Education is a fast-growing network of African international schools, increasing access to the world’s best universities for learners across Africa. Enko Education has developed innovative programmes leading to globally recognized and sought after qualifications. We can offer those at a fraction of the cost charged by other international schools in Africa. Furthermore, Enko learners are supported in their higher education applications through our university guidance programme. It supports them in selecting the right universities and then securing both admission and financing for their studies. We offer an outstanding learning experience striving to educate our learners with Africa at heart and the world in mind. The Enko Education model is showing impressive results, with learners joining top universities like Yale University (USA), Sciences Po (Fr), the University of Toronto (Canada), African Leadership University (Rwanda) and many more. Enko Education’s network today includes 16 schools across 9 African countries and aims to reach 60 more schools in at least 20 African countries over the next five years. The group is funded by international institutions such as Proparco, I&P, OikoCredit, BIO, LiquidAfrica.