Domaine
Domaine
Domaine
About the job
Meet Domaine, the world’s largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.
We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.
Responsibilities
Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
Strategy Roadmap & monthly presentations
Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
Complex Klaviyo logic, production & technical support
Reporting & Insights development
Client Happiness
Account & Scope Management
Qualifications
Excellent time management and communication skills
4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting
eCommerce/ retail lifecycle experience critical, preferably across verticals
Experience maximizing loyalty engagement strategies in email + SMS
Proven track record of exceptional performance in building lifecycle marketing revenue
Proven track record structuring and delivering ongoing testing to continuously improve performance
Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.
Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
Strong analytical skills, with the ability to interpret data and generate actionable insights
Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment
Perks & Benefits
Competitive Healthcare with Dental & Vision
Retirement savings plan with employer matching
Competitive PTO policy with paid time off at end of year
Flexible working schedule
Remote-first culture
Home office stipend
Apple gear
Continued education and personal development opportunities
We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
CRM Strategist
Domaine is the world's largest Shopify design and development practice. We are a team of commerce experts dedicated to creating, building, and growing ambitious and beloved brands through strategy, creative, technology, and marketing services. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.