Growth Marketing Manager

About the job
Are you a visionary Growth Marketing Manager who thrives on defining and executing strategy, rather than being told what to do? DesignGuru is seeking a truly autonomous and results-driven leader who is passionate about delivering career-defining digital growth and making an undeniable impact. This isn’t just a role; it’s an opportunity to own our digital landscape and cast a long shadow over the competition.

About DesignGuru: DesignGuru is revolutionising how SMEs access top-tier creative services. We’re a unique subscription-based design service providing access to a fractional design team, enabling businesses to produce exceptional creatives and build massive brand equity – from presentations and videos to social content, animations, and website enhancements. We eliminate the hassle of freelancers and the high cost of in-house hires, handling all QC, training, and licensing. Our clients simply sign up and let us act as an extended part of their team, benefiting from our industry-leading turnaround times. Rated 4.95* by our clients and with nearly 4,000 projects delivered, we supercharge our clients designs,they can focus on growth.

The Opportunity: This is a critical role for a genuine self-starter. Your primary mission will be to diversify our lead generation. Your objective: to dramatically increase inbound leads. You have the full backing of best-in class designers, a highly driven and adaptable operational team, and an entrepreneurial leadership team; giving a blue ocean of possibility. We’re looking for someone who holds themselves accountable for massive success and isn’t afraid to put in the effort to achieve it.

Key Responsibilities:
Independently develop and execute comprehensive digital marketing strategies, owning the roadmap for inbound lead generation and conversion rate optimisation (CRO).
Strategically plan, implement, and continuously optimise PPC/SMMA, SEO, social media, and other creative initiatives.
Ideate and implement engaging, credibility-building social media strategies across all major platforms, driving brand equity and lead capture.
Proactively monitor and analyse digital campaign performance & conversion rates, providing actionable insights & decisive recommendations to the leadership team.
Collaborate effectively with internal teams for website updates, content creation, and asset production, ensuring alignment with your strategic vision.
Drive the implementation of email marketing campaigns and marketing automation strategies, leveraging these channels for optimal results.
Provide comprehensive reporting and analysis that not only tracks KPIs but clearly articulates ROI and future strategic direction.

Requirements:
Bachelor’s degree in Marketing, Digital Media, or a related field OR a minimum of 5 years of hands-on experience in digital marketing, with a focus on growth marketing and a proven track record of achieving significant growth metrics for previous companies.
Proven expertise in PPC, SEO, and paid media campaign management.
Excellent social media management skills across all major platforms.
Strong content ideation skills across multiple channels (Instagram, Meta, X, LinkedIn, TikTok, YouTube).
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEMrush, Google Analytics). An understanding of Framer is a strong plus.
Experience with content management systems and scheduling tools (e.g., Sprout, Planoly).
Experience with marketing automation and CRM systems (i.e., HubSpot).
Exceptional analytical skills with the ability to interpret complex data, independently make data-driven decisions, and measure success against competitors.
Excellent project management and organisational skills, with the ability to manage multiple initiatives autonomously.
Outstanding written and verbal communication skills, able to present strategies and results clearly and persuasively.
Demonstrated ability to thrive and proactively contribute in a fast-paced, start-up environment.

Desired Qualities:
The ultimate self-starter: You lead with initiative, bringing solutions and strategies to the table, not just executing tasks.
Accountable and results-obsessed: You hold yourself to the highest standards, driven by a desire for massive success and prepared to put in the effort required to achieve it.
Fun and approachable, but with a clear “no-nonsense” attitude when it comes to performance and delivery.
Adaptable, comfortable with change, and constantly seeking new ways to innovate and experiment.
A creative problem-solver who sees challenges as opportunities.
While capable of strategic collaboration, you excel at autonomous execution.
Passionately curious about digital marketing and genuinely excited to thrive in a fast-growing, dynamic services-based business.

If you’re an ambitious marketing professional looking for an environment where you can truly own your domain, drive exceptional growth, and where your initiative is celebrated, then we want to hear from you!

How to Apply
Please follow the link in this job & complete the application questionnaire. We will contact you afterwards to discuss next steps! Please ensure you have read this description in full & research our company in advance of applying. As part of the application form we will ask you record a short video for us to get to know you a bit. Please ensure you have a device ready to record; please don’t worry, this can be selfie style, at a laptop or desktop. Be natural, act yourself, try not to read from a script; just act exactly as you would on a normal day at work.

Growth Marketing Manager