Crayon
Crayon
About the job
How you’ll role
Lead digital fundraising initiatives as a strategic and technical Marketing Manager. This role involves managing various platforms for fundraising, marketing automation, and analytics. You’ll transform donor data into actionable strategies, boosting revenue, enhancing donor retention, and refining operations. This position demands a professional who thrives at the intersection of tech, marketing, and analytics, supporting a mission in community-led conservation and development.
What you’ll do
Serve as the technical owner for all digital tools across fundraising and marketing, including Funraise, HubSpot, Salesforce, and Mailchimp
Maintain and improve booking and payments platforms for donor travel, events, and experiential giving
Lead analytics across donor funnels such as acquisition, retention, LTV, churn, and conversion
Create dashboards for data-led decision-making and donor trend forecasts
Run insight reports evaluating email performance, web traffic, donations, and campaign effectiveness
Execute monthly fundraising campaigns with coordination from team members
Improve conversion across donation pages and recurring giving programs
Automate nurture and retention flows across HubSpot and Mailchimp
Launch frictionless flows for donor onboarding, event RSVPs, and payment processing
Lead technical marketing strategy with attribution tracking and web analytics using GA4
Manage Meta and Google Ads campaigns aligning them with growth objectives
Collaborate to A/B test donation pages and campaign landing pages
Build SOPs and documentation for workflows, and provide training on tools like HubSpot, Funraise
Act as a problem solver for tech stack issues and growth inquiries
What you’ll need
5+ years of experience in a technical marketing or growth operations role, preferably in a nonprofit or mission-led setting
Extensive hands-on experience with Funraise, HubSpot, Salesforce, Mailchimp, and analytics dashboards
Proven skills in building automations, optimizing donation funnels, and integrating sales, marketing, and tech
Experience managing or integrating payment and booking systems
Expertise in visualizing and communicating performance data to drive strategy
Independent, analytical, collaborative, and values-driven individual
Ability to simplify systems and build scalable solutions
Marketing Manager
Crayon is a 4-way marketplace built from the ground up to leverage social networks and address hiring pain points, in order to provide employers and recruiters with the best available talent. Our Crayon Promoter offering turns anyone and everyone into a recruiter via tracked referrals and Crayon Bounty incentive structures. It's a talent ikigai - a jobs marketplace, an applicant tracking system, overlaid with big data matching - and a first of its kind in Africa!