Crayon
Crayon
About the job
How you’ll role
The Paid Media Specialist will manage and optimise various advertising platforms, focusing on enhancing conversion and traffic campaigns. Reporting directly to the Head of Paid Media, this role offers flexibility, growth opportunities, and a chance to contribute to innovative AI solutions.
What you’ll do
Manage Google Tag Manager setups, including conversion tracking and quarterly optimisations
Support campaign creation, monitoring, and optimisation on Google Ads, LinkedIn Ads, and Meta Ads
Compile and deliver monthly client-specific reports using TapClicks
Contribute to potential business development utilising marketing and creative skills
Develop AI-driven internal automations to enhance business operations
What you’ll need
Experience with ecommerce platforms, including at least Shopify and WordPress/WooCommerce
Knowledge of Google Ads and Meta Ads, with TikTok and Reddit ads as a plus
Proficiency in TapClicks, Google Tag Manager, and Google Analytics
Eagerness to learn and apply AI technologies
Strong communication skills and comfort with remote work communication
Paid Media Specialist
Crayon is a 4-way marketplace built from the ground up to leverage social networks and address hiring pain points, in order to provide employers and recruiters with the best available talent. Our Crayon Promoter offering turns anyone and everyone into a recruiter via tracked referrals and Crayon Bounty incentive structures. It's a talent ikigai - a jobs marketplace, an applicant tracking system, overlaid with big data matching - and a first of its kind in Africa! Post a job for free, get 25+ matched active candidates within a hour, unlock a job from R950. Or outsource it to our Talent Partner network from 5% of annual CTC.