Blacksmith Agency
Blacksmith Agency
Blacksmith Agency
About the job
Blacksmith Agency
Marketing
Full time
Remote (USA, Canada or South Africa)
About The Role
Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.
This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.
What You Will Own
Lead strategy for all PPC and SEO clients across multiple industries.
Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
Build 90 day, 6 month and annual growth roadmaps for every client.
Own client performance across Google Ads, Meta, Microsoft and organic search.
Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
Own KPI tracking, conversion attribution and analytics accuracy.
Give weekly direction and QA, and coordinate priorities with the marketing project manager.
Present monthly and quarterly performance summaries to clients.
What You Bring
4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
Strong experience running paid and organic channels at the same time.
Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
Ability to build and articulate strategic recommendations for clients and account executives.
A track record of overseeing execution teams and managing deliverable quality.
Sharp analytical skills and the ability to diagnose performance issues fast.
Nice to have
Agency experience managing multiple clients at once.
Experience joining sales calls and influencing close rates.
Familiarity with multifamily, real estate or high-intent lead generation.
Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.
Who Succeeds Here
People who think strategically and manage execution.
People who simplify complex marketing ideas for clients.
People who own results and take full accountability.
People who work well with distributed teams.
People who enjoy building rather than inheriting polished systems.
How To Apply
Apply in two minutes at the link. Your application is reviewed once you finish a short 6 minute Predictive Index assessment, so use the same email throughout.
Desired Skills and Experience
Digital Marketing, Search Engine Optimization, Search Engine Marketing, Google Ads, Pay Per Click, Google Analytics, Paid Media, Marketing Strategy, Social Media Marketing, Campaign Management
Digital Strategist
Blacksmith Agency is a digital growth partner for companies that want predictable, measurable revenue from their website and marketing channels. We help leadership teams replace fragmented marketing efforts with a disciplined, data driven system that supports real business growth. Our work sits at the intersection of: • Website strategy, design, and development • Search engine optimization built for long term compounding growth • Paid media tied directly to cost per acquisition and revenue • Analytics and reporting leadership can trust We are often brought in when: • A website redesign is overdue and revenue performance matters • SEO or PPC spend lacks accountability or clarity • Marketing data is inconsistent, incomplete, or unreliable • Internal teams need a strong external partner, not another vendor How we work: • Strategy before execution • Clear ownership and accountability • Fewer tools, cleaner data • Decisions driven by evidence, not opinions Who we work best with: • Teams focused on long term ROI over short term tactics Blacksmith Agency is intentionally selective. We are not built for churn, volume, or vanity metrics. If you are looking for: • A website that supports revenue, not just branding • Marketing channels that work together, not in silos • Clear answers to where growth is coming from and why That is the work we do.