Globaltize
Globaltize
Globaltize
About the job
We’re Hiring: Digital Ads Marketing Specialist | Remote
Location: Remote – Open to candidates worldwide, including LATAM, South Africa, and the Philippines
Employment Type: Full-Time | 40 hours per week
Schedule: Monday–Friday, 9:00 AM–5:00 PM US Eastern Time (flexibility subject to confirmation)
About the Opportunity:
We are seeking a results-driven Digital Ads Marketing Specialist to support a growing, multi-location business in the beauty industry.
This role is ideal for a hands-on digital marketer who understands how to attract new customers, build effective advertising campaigns, nurture leads, and turn marketing efforts into measurable business results.
The successful candidate will have proven experience marketing beauty-related products or services, particularly through paid advertising, email marketing, and customer acquisition strategies.
We’re looking for someone who can take ownership of digital marketing initiatives, interpret campaign performance, identify opportunities for improvement, and contribute to the company’s continued growth.
Key Responsibilities:
Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Instagram to generate qualified leads and drive customer acquisition.
Develop and execute email marketing campaigns to engage prospective customers, nurture existing audiences, and encourage repeat business.
Create and implement automated SMS follow-up sequences to improve lead nurturing and customer conversions.
Coordinate social media content, promotional campaigns, and audience engagement across relevant digital platforms.
Monitor advertising budgets, campaign performance, lead generation metrics, conversion rates, and return on investment.
Analyze marketing data, identify performance gaps, and implement data-driven improvements.
Leverage AI tools, marketing automation platforms, and digital technologies to streamline marketing workflows.
Collaborate with internal teams to support promotional initiatives and marketing efforts across multiple business locations.
Required Qualifications:
1+ year of professional digital marketing experience within the beauty industry is mandatory. Relevant backgrounds include salons, cosmetics, skincare, haircare, aesthetics, and other beauty-related businesses. Direct salon experience is not required.
3+ years of proven hands-on experience setting up, managing, and optimizing paid advertising campaigns using Google Ads and Instagram advertising.
Demonstrated experience creating, launching, and managing email marketing campaigns.
Experience developing and executing lead generation and customer acquisition strategies.
Strong understanding of digital marketing performance metrics and campaign optimization.
Excellent written and verbal English communication skills.
Proficiency with AI-assisted tools and marketing automation platforms, with the ability to learn new systems quickly.
Ability to work independently, manage competing marketing priorities, and make decisions based on campaign performance.
Preferred Qualifications:
Experience marketing multi-location businesses or service-based brands.
Familiarity with appointment-booking systems and customer relationship management (CRM) platforms.
Experience managing Google Business Profiles and local marketing initiatives.
Hands-on experience with SMS marketing automation and customer follow-up workflows.
Basic graphic design, short-form video editing, or digital content creation skills.
What Success Looks Like
You’ll help the business:
Generate a consistent flow of qualified leads and new customer inquiries.
Improve the conversion of leads into paying customers.
Strengthen online visibility and audience engagement.
Improve advertising efficiency and marketing ROI.
Support sustainable customer acquisition across multiple locations.
How to Apply:
If you have a proven track record in beauty-industry digital marketing and enjoy combining creative campaigns with performance-driven strategy, we’d love to hear from you.
Please submit your updated resume and a portfolio or examples of previous marketing campaigns. Where possible, include measurable results such as leads generated, conversion improvements, campaign performance, or return on advertising spend.
Important: Applicants must have relevant professional marketing experience within the beauty industry to be considered.
Digital Ads Marketing Specialist
Globaltize is a top-rated global talent solutions firm helping businesses in the U.S. tap into the world’s best remote professionals. With operations across the U.S., Latin America, Asia, and South Africa we specialize in strategic recruitment, full-service offshoring, and permanent placement for companies ranging from fast-growing startups to established enterprises. Every partnership is tailored – never one size fits all. Our mission is to build long-term relationships by delivering exceptional talent, solving unique business challenges, and creating sustainable cost savings without compromising quality. We take pride in supporting our clients, empowering our teams, and giving businesses the freedom to scale with ease – because at Globaltize, we believe the right people change everything.